How to be a good underdog brand
August 28, 2026
We explore how to be a good underdog brand. Learn the 3 defining characteristics of a good underdog. Read this for ideas on building a better underdog story.
marketing habits
All articles and content related to the idea of marketing habits – regular thinking and actions designed to improve marketing performance.
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5 marketing habits to inspire better ideas
July 13, 2026
We explore 5 marketing habits that sharpen your marketing thinking. Learn easy everyday routines that help you craft smarter marketing ideas. Read this to learn how to build better marketing habits.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
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