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marketing evolution

Articles and guides which relate to market evolution. This is an adaptive approach to innovation which focuses on upgrading existing products or services.

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Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : Idea generation is the process that supplies the ideas you need to fuel your business growth. Applying the 5Ws – why, what, who, where and when – can make that process

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