Articles and guides which relate to market researchers. These are in-house and agency people responsible for carrying out market research.
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Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : We explore how to handle bias in market research. Learn who and what causes bias, and how to reduce its impact on research. Read this to learn how to manage bias
Why read this? : We look at how to start looking for e-Commerce insights. Learn the information sources and processes which got us through our first e-Commerce insights project. Read this to learn how to
Why read this? : We go through the key steps in the segmentation research process. Learn how to use this process to make your marketing plans sharper and more focused. Read this to learn how
Why read this? : We look at what COVID-19 restrictions mean for the future of market research. Learn how you can still get close to customers without being in the same room as them. And
Why read this? : We look at how market research meets the needs of its target audience. Learn from our experiences where market researchers get it right, and where they don’t. Read this for ideas
Why read this? : We share some of the challenges you face working with market researchers. First, we look at why they don’t like being called market researchers. Then, we go into some of their
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas