Brand trial – Buy or bye-bye!
July 2, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
market researchers
Articles and guides which relate to market researchers. These are in-house and agency people responsible for carrying out market research.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
Read More »
Qualitative research results – what’s next?
August 11, 2026
We explore what should happen after qualitative research results. Learn from our example how to create ideas and a plan from your research debrief. Read this to get more ideas out of your qualitative research results.
Where do you begin with market research storytelling?
June 3, 2026
We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the art of market research storytelling.
Managing bias in market research
June 17, 2026
We explore the challenge of bias in market research. Learn who and what causes it, and how to reduce its impact. Read this to learn how to deal with bias in market research.
Where do you start with e-Commerce insights?
June 22, 2026
We explore how to start looking for e-Commerce insights. Learn the information sources and processes which got us through our first e-Commerce insights project. Read this to learn how to find and use e-Commerce insights.
Get the most out of segmentation research
June 24, 2026
We explore the key steps in the segmentation research process. Learn how to use it to sharpen your marketing plan. Read this to learn how to make more customer-led decisions using segmentation research.
The future of market research after COVID-19
August 4, 2026
We look at what COVID-19 means for the future of market research. Learn how you can still get close to customers without being face-to-face. Read this to learn how empathy still drives customer insights and how that shapes the future of market research.
The target audience for market research marketing
August 4, 2026
We look at how well market research meets the needs of its target audience. Learn where market researchers get it right, and where they don’t. Read this for ideas on doing market research marketing better.
3 behaviours of market researchers that will drive you crazy
June 5, 2026
We explore challenges you may face when working with market researchers. Learn some of their most frustrating behaviours. Plus, what we wish they did more often. Read this for ideas on how to work better with market researchers.
The importance of market research
July 1, 2026
We explore the importance of market research. Learn why understanding customer needs and wants matters so much. Plus, examples of how research shapes marketing activity. Read this to learn more about the importance of market research.
Get the newest Three-Brains ideas in your inbox
To hear our latest ideas first, enter your email details below to receive email updates. Be among the first to hear our new marketing, creative and e-Commerce ideas.
Your contact details
Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
