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market researchers

Articles and guides which relate to market researchers. These are in-house and agency people responsible for carrying out market research.

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Managing bias in market research

Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how

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The importance of market research

Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas

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