All articles related to market research lessons. We focus mostly on how to do it, and how to use in marketing and e-Commerce.
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Why read this? : We look at how storytelling can help improve the way market research results are communicated. Learn how to use story types and structure to make research results more compelling. Read this for
Why read this? : We share how digital insights help you grow your brand. Learn how to find them and use them to drive decisions and actions. We show where they make the biggest marketing impact.
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
Why read this? : Organising your marketing data helps you make faster and better decisions. We share how to identify what you need and where to find it. Learn the different types of marketing data
Why read this? : It can be hard to know where to start with e-Commerce insight. We share what we learned the first time we did an e-Commerce insights project. Learn the information sources and
Why read this? : There’s a big difference between asking for customer feedback and doing something about it. We show how to gather customer feedback, and what you should be doing about it. Learn how
Why read this? : Marketing mistakes are unavoidable. Even with the best of intentions, sometimes plans don’t work out. The key is to learn from them so you do better next time. We share lessons
Why read this? : Segmentation research helps you split the market up into groups of customers with similar needs. We share the key steps that make up the process. Learn how and where it fits
Snapshot : A quick data dive into most searched on google today. We’ll look at how Google Trends gives marketers content ideas for digital and social media, based on trending search terms. Sports, celebrities, news and events dominate. But there’s always some random searches that
Why read this? : We look at what COVID-19 restrictions mean for the future of market research. Learn how you can still get close to customers without being in the same room as them. And
Why read this? : We look at how well market research meets the needs of its marketing target audience. Learn from how keyword research what people want to know about market research. And learn from our experiences
Why read this? : We look at tools you can use to gather customer insights. Learn how looking at trending searches can help you identify customer needs. We share examples of what customers are and