Skip to content

market research lessons

All articles related to market research lessons. We focus mostly on how to do it, and how to use in marketing and e-Commerce.

Contact us if you can’t find what you’re looking for …

Trash sign - illustration of person putting trash in a bin

Managing bias in market research

Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how

Read More »
Wooden scrabble tiles that spell the words Learn From Failure

Learn from your marketing mistakes

Why read this? : Marketing mistakes are unavoidable. Even with the best of intentions, sometimes plans don’t work out. The key is to learn from them so you do better next time. We share lessons

Read More »
The word Google spelled out with blue, red and yellow M&Ms with a M&M bag and a laptop also in the image

Most searched on google today – finding ideas

Snapshot : A quick data dive into most searched on google today. We’ll look at how Google Trends gives marketers content ideas for digital and social media, based on trending search terms. Sports, celebrities, news and events dominate. But there’s always some random searches that

Read More »