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market research lessons

All articles related to market research lessons. We focus mostly on how to do it, and how to use in marketing and e-Commerce.

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Building an e-Commerce strategy example

Why read this? : We walk through the steps to build an e-Commerce strategy for an example pizza delivery business. Learn how an external analysis identifies opportunities, and how to plan internal capabilities. We then review

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The benefits of blogging for brands

Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand

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Managing bias in market research

Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how

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Learn from your marketing mistakes

Why read this? : Marketing mistakes are inevitable. Even with the best of intentions, sometimes plans don’t work out. The key is to learn from them so you do better next time. We share lessons

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