All articles related to market research lessons. We focus mostly on how to do it, and how to use in marketing and e-Commerce.
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Why read this? : We use the 5Ws approach on e-Commerce market research. Learn how asking who, what, where, when and why helps you work out how to research online shopping. Read this to learn how
Why read this? : We walk through the steps to build an e-Commerce strategy for an example pizza delivery business. Learn how an external analysis identifies opportunities, and how to plan internal capabilities. We then review
Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand
Why read this? : We show how storytelling helps improve the way you communicate market research results. Learn how to tell a more compelling story with your research using story types and structure. Read this to
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
Why read this? : Organising your marketing data helps you make faster and better decisions. We share how to define your data needs, and identify your sources of data. Learn how to use different types of
Why read this? : We look at where you start when you’re looking for e-Commerce insights. Learn from the information sources and key processes we used on our first ever e-Commerce insights projects. Read this to
Why read this? : There’s a big difference between asking for customer feedback and doing something about it. We show how to gather customer feedback, and what you should be doing about it. Learn how
Why read this? : Marketing mistakes are inevitable. Even with the best of intentions, sometimes plans don’t work out. The key is to learn from them so you do better next time. We share lessons
Why read this? : We go through the key steps in the segmentation research process. This process helps you divide customers into groups who have similar needs. Learn why these segments matter. And learn how and
Why read this? : We share the results of our quick data dive into most searched on Google today. Learn how Google Trends gives you digital content ideas, based on trending search terms. See why topics like