All articles related to market research lessons. We focus mostly on how to do it, and how to use in marketing and e-Commerce.
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Why read this? : We share quick, easy and free ways to do informal market research. Learn how to put your observation and listening skills to good use. How to get more out of online
Why read this? : We go through a 5Ws on e-Commerce market research. Learn the key types of question to ask when researching online shopping. Read this to learn how to structure your thinking and
Why read this? : We walk through the creation of an e-Commerce strategy for an example pizza delivery business. Learn how to identify opportunities, and plan capabilities. We share the key decisions which drive the
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : We explore where to find digital insights. Learn how to use them to make more customer-focused decisions. Read this to learn how digital insights can boost your brand’s health. Digital marketers
Why read this? : We look at different ways of managing bias in market research. Learn who and what causes it, and how to reduce its impact on different types of research. Read this to
Why read this? : We look at how organising your marketing data helps you make faster, better decisions. Learn how to scope your data needs and sources. Plus, we share practical examples of using marketing
Why read this? : We look at how to start looking for e-Commerce insights. Learn the information sources and processes which got us through our first e-Commerce insights project. Read this to learn how to
Why read this? : We look at why it’s important to not just ask for customer feedback, but also to act on it. Learn how to turn customer feedback into positive actions on your brand. Read
Why read this? : We share examples of lessons learned from marketing mistakes made on 3 different projects. Learn how to use these to avoid making the same marketing mistakes yourself. Read this to learn
Why read this? : We go through the key steps in the segmentation research process. Learn how researching customer segments makes your marketing plans more targeted and impactful. Read this to learn how to make