How to be a good underdog brand
August 28, 2026
We explore how to be a good underdog brand. Learn the 3 defining characteristics of a good underdog. Read this for ideas on building a better underdog story.
market leader
Articles and guides which relate to the concept of being a market leader. Usually refers to the competitor with the highest value of sales in the category.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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The benefits of being a creative explorer
September 3, 2026
We explore the benefits of being a creative explorer. Learn how having an open mind (and using it) gets you to more and better ideas. Read this to set your inner creative explorer free.
The benefits of going beyond obvious marketing
August 27, 2026
We explore the benefits of non-obvious marketing. Learn why obvious marketing is rarely the best choice. Read this to learn how to go beyond the obvious in marketing.
Maverick marketing – more of it, please
July 6, 2026
We explore the need for more maverick marketing. Learn the drivers and impact of challenging the status quo. Read this for ideas on making your marketing less mundane.
How to make your e-Commerce offer instinctively better
August 26, 2026
We explore how instincts influence online shopper decision-making. Learn how small changes to your e-Commerce offer can subtly shift customers’ behaviour. Read this to learn how to make your e-Commerce offer instinctively better.
How to take on the market leader and win
July 6, 2026
We explore how to take on the market leader and win. Learn why smartness always beats size in the long run. Read this for ideas on challenging the big players in your market.
Brand trial – Buy or bye-bye!
July 2, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
Use challenger e-Commerce thinking to hunt for new ideas
August 11, 2026
We explore how challenger thinking works in e-Commerce. Learn key ideas for smarter online selling. Read this to learn how to be a challenger e-Commerce brand.
Why brands matter
August 12, 2026
We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.
The 3D benefits of creative thinking
August 13, 2026
We explore the key marketing benefits of creative thinking. Learn how it helps you differentiate, drive customer experience and develop brand assets. Read this to maximise the marketing benefits you get from creative thinking.
Be a challenger brand starting now
August 18, 2026
We explore what it takes to be a challenger brand. Learn why this approach works from our examples of brands which do it brilliantly. Read this to learn how to be a harder-hitting challenger brand.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
