All articles and content which relate to the market attractiveness model, used in targeting to help prioritise customer segments.
Get in touch if you can’t find what you’re looking for …
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles attracted the most readers, and our thoughts on why. Read this to see
Why read this? : We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an
Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and