How to use emotions in creative work
June 21, 2022
Why read this? : Creative work that stirs the emotions stands out more and is easier to remember. We share how emotions work in different parts of the brain’s limbic system and what that means
Made to Stick
Articles and guides which relate to the book Made to Stick, by Chip and Dan Heath. Talks about how to make communications messages more sticky with your audience.
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Be a challenger brand in 2022
August 19, 2022
Why read this? : Any brand that isn’t market leader is a challenger brand. We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the