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Made to Stick

Articles and guides which relate to the book Made to Stick, by Chip and Dan Heath. Talks about how to make communications messages more sticky with your audience.

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How to use emotions in creative work

Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for

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Be a challenger brand in 2022

Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which

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