
How to use emotions in creative work
Why read this? : We explore how creative work which stirs the emotions stands out more and is easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for
Articles and guides which relate to the book Made to Stick, by Chip and Dan Heath. Talks about how to make communications messages more sticky with your audience.
Get in touch if you can’t find what you’re looking for …
Why read this? : We explore how creative work which stirs the emotions stands out more and is easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for
Why read this? : We look at what it means to be a challenger brand. Learn how to set yourself apart from the market leader. We share examples of brands which do this well, and