Articles and guides which relate to driving loyalty with customers. Loyal customers are the ultimate goal of the brand adoption funnel as lower costs to maintain and high long-term customer value.
Get in touch if you can’t find what you’re looking for …
Why read this? : The benefits of subscription models aren’t always obvious. We look at how different models offer different benefits like value, convenience and discovery. Learn what delivering these benefits means for your brand
Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it shows brand strength, and that loyal customers drive future sales. And why others argue customers never