loyal

Articles and guides which relate to loyal customers. The ultimate goal of the brand adoption funnel as lower costs to maintain and high long-term customer value.

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A subscription model box branded with three-brains on a doorstep

The benefits of subscription models for customers and brands

September 13, 2023

Why read this? : The benefits of subscription models aren’t always obvious. We look at how different models offer different benefits like value, convenience and discovery. Learn what delivering these benefits means for your brand

Customer loyalty? Where it matters and where it doesn’t

July 26, 2023

Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it’s a sign of brand strength, and that loyal customers drive future sales. And why others argue customers

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