Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Articles and guides which relate to loyal customers. The ultimate goal of the brand adoption funnel as lower costs to maintain and high long-term customer value.
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Why read this? : There’s 2 opposing views about customer loyalty in marketing. Some say it’s a sign of brand strength, and that loyal customers drive future sales. Others argue customers never stay loyal, and new