Articles and guides which relate to logos and the process of logo development. Will also include any articles that relate to the use of logos on packaging.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the thinking and stories behind stand-out logos from Nike, Apple, Starbucks, Mercedes and Qantas. Read this to learn more about the art of logo evaluation.
We explore the key marketing benefits of creative thinking. Learn how it helps you differentiate, drive customer experience and develop brand assets. Read this to maximise the marketing benefits you get from creative thinking.
We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the benefits of Photoshop for marketing.
We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we used Adobe Illustrator to create the icons for this site. Read this to learn how to create impactful icons to boost your brand identity.
We explore the basics of Adobe Illustrator for beginners. Learn its most common windows and tools used to create vector graphics for typography, logos and illustrations. Read this if you’re totally new to Adobe Illustrator.
We review the importance of packaging for e-Commerce. Learn from our sample of online baskets how to make your packaging stand out on the digital shelf. Read this for design ideas to make your packaging work harder in e-Commerce.
We explore what brand logo design should do for you. Learn from our topical examples. Read this to learn how to introduce, identify and differentiate your brand logo.
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