Articles and guides which relate to logos and the process of logo development. Will also include any articles that relate to the use of logos on packaging.
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Why read this? : We share the 5 key areas where Photoshop is used for marketing activities. Learn how it’s used in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the different
Why read this? : We show how to create icons with Adobe Illustrator. First, learn how they make designs easier to understand, and improve visual appeal and usability. Then, follow our case study as we show
Why read this? : We look at the basics of Adobe Illustrator. Learn how to create vector graphics for typography, logos and illustrations where you need ‘sharp’ design. We go through the most common windows and tools you’ll use in this
Why read this? : We review the importance of packaging for e-Commerce. Learn how it helps you stand out on the digital shelf. We look at a sample of online baskets and show which packaging
Why read this? : Your brand logo is a key part of your brand identity. We show how you use it to introduce, identify and differentiate your brand. Lear about the differences between how customers see