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likeability

Articles and guides which relate to the idea of likeability. Taken from the book Influence by Robert Cialdini, one of six ways to help drive better persuasion.

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An old pocket watch dangling hypnosis style in front of a leather chair with a speech bubble saying "Buy me..."

How to use behavioural science in marketing

Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand customer decision-making. Read this to learn how

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