Creating a more creative culture
July 5, 2023
Why read this? : We dive into the 3 key drivers of creating a more creative culture. Learn how to set up your business to boost creativity. Read this for practical examples of ways to
Kirton
All posts and articles which relate to the Kirton Adaptive Innovation (KAI) model where people can be evolutionary or revolutionary thinkers.
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Marketing evolution versus marketing revolution
September 25, 2023
Why read this? : We explore a big marketing innovation dilemma. Do you follow a marketing evolution approach to get safer but slower and smaller ideas? Or a marketing revolution approach for bigger, bolder but
Three ways to generate more creative thinking ideas
July 5, 2023
Why read this? : We look at different ways to help come up with more creative thinking ideas. Learn how to use roles, modes, environment and culture to boost creativity. Read this for 3 ket ways
The Three Monkeys of Creativity – What’s your creative personality style?
July 28, 2023
Why read this? : We look at different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. And what this means for their creative strengths and weaknesses.
Marketing innovation lessons – great idea, tougher reality
July 19, 2023
Why read this? : We share 4 innovation lessons which help manage the challenges of launching new ideas. Learn about the need for a growth focus, and the role of dopamine in innovation. Plus, different
Creativity in business is for everyone, including you
July 28, 2023
Why read this? : We look at why creativity should matter to everyone in your business. Learn why pigeon-holing it to specific skills or people is a bad idea. Learn how everyone brings something different to
The Three Monkeys of e-Commerce – What’s your e-Commerce style?
July 27, 2023
Why read this? : We look at the impact of different personality types in online selling. Learn how insight profiles which hear, see or speak no evil shapes your e-Commerce style. We share the good and
Creative problem solving? Here’s an idea
July 5, 2023
Why read this? : We explore quick and easy ways to improve your creative problem solving. Learn about positive problem framing. The value of asking “why” to diagnose problems. And how to avoid killing ideas
How to be a more creative company
August 9, 2023
Why read this? : We look at different approaches to becoming a more creative company. Learn how to encourage creators, and handle critics. And how to get more out of those who coast along on
The three monkeys of marketing – personality types
July 4, 2023
Why read this? : We share examples of different marketing personality types. Learn how different Insight colour profiles make marketers act like the 3 wise monkeys. Read this for ideas on how to get the