All posts and articles which relate to the Kirton Adaptive Innovation (KAI) model where people can be evolutionary or revolutionary thinkers.
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Why read this? : We explore the differences between marketing evolution and marketing revolution approaches. Learn how a marketing evolution approach helps drive steady long-term growth. And how a revolution approach creates disruptive (but risky) breakthroughs.
Why read this? : We share three ways to generate more creative thinking ideas to grow your business. Learn the roles you need to allocate to help the creative thinking process. Learn why creative and operational
Why read this? : We look at the different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. How they drive creative strengths, and also what
Why read this? : We share key marketing innovation lessons to help you better manage how you innovate. Learn why growth and ideas are important drivers of innovation. And learn why setting up the right systems
Why read this? : We look at why creativity should matter to everyone in your business. Learn why pigeon-holing it to specific skills or people is a bad idea. Learn how everyone brings something different to
Why read this? : There’s many different personality types in online selling. We use Insight profiles and the Three Monkeys to help you work out your e-Commerce style. Learn the pros and cons of Sunshine Yellows, Fiery
Why read this? : We cover how you identify different marketing personality types. Learn how Insight profiles apply to marketers. We show how Sunshine Yellows, Fiery Reds and Cool Blues act like the 3 wise