Why brands matter
August 12, 2026
We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.
Kellogg’s
Articles and guides which relate to the breakfast cereal manufacturer, Kellogg’s. With a focus on marketing and e-Commerce activity.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Branding lessons from brilliant books about branding
August 12, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
How to use packaging for e-Commerce communication
June 29, 2026
We review the importance of packaging for e-Commerce. Learn from our sample of online baskets how to make your packaging stand out on the digital shelf. Read this for design ideas to make your packaging work harder in e-Commerce.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
