All posts and articles which relate to the Kirton Adaptive Innovation (KAI) model where people can be evolutionary or revolutionary thinkers.
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Why read this? : They sound similar, but there’s a big difference in approach between marketing evolution, and marketing revolution. We go though the merits of both. Learn how evolving your marketing can drive steady
Why read this? : You need creativity to grow your business, but it isn’t always easy to do. We share three ways you can generate more creative thinking ideas. Learn the importance of allocating roles
Why read this? : We look at the different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. How they drive creative strengths, and also what
Why read this? : We share 4 marketing innovation lessons to help you manage the process better. Learn why growth and ideas are important drivers of innovation. And learn why setting up the right systems and
Why read this? : We look at why creativity should matter to everyone in your business. Learn why pigeon-holing it to specific skills or people is a bad idea. Learn how everyone brings something different to
Why read this? : There’s many different personality types in online selling. We use Insight profiles and the Three Monkeys to help you work out what your e-Commerce style is. Learn the pros and cons
Why read this? : We share ways to improve how you do creative problem solving. Learn why framing your problem positively makes a difference. Learn why asking “why” helps you diagnose the root cause of
Why read this? : We share some of the challenges of becoming a more creative company. People can approach creativity in different ways. We share how to encourage creators, and minimise the impact of critics.
Why read this? : We cover the process which helps you identify different marketing personality types. Learn how the Insight Discovery profile applies to people who work in marketing. We show how Sunshine Yellows, Fiery