All posts and articles which relate to the Kirton Adaptive Innovation (KAI) model where people can be evolutionary or revolutionary thinkers.
Get in touch if you can’t find what you’re looking for …
Why read this? : We look at the role of people management, leadership and environment in creating a more creative culture. Learn ways to set up your business in each of these areas to boost creativity.
Why read this? : We explore one of the big dilemmas in marketing innovation. Do you take marketing evolution approach and go with slower, steadier, safer ideas? Or do you go more marketing revolution with
Why read this? : We share three ways to generate more creative thinking ideas to grow your business. First, learn about the roles which help drive the creative thinking process. Then, learn about creative and operational
Why read this? : We look at different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. And what this means for their creative strengths and weaknesses.
Why read this? : We share key innovation lessons that’ll help you find and implement new ideas to grow your business. Learn the importance of having a growth focus. Learn what dopamine has to do with
Why read this? : We look at why creativity should matter to everyone in your business. Learn why pigeon-holing it to specific skills or people is a bad idea. Learn how everyone brings something different to
Why read this? : We look at the impact of different personality types in online selling. Learn how insight profiles which hear, see or speak no evil shapes your e-Commerce style. We share the good and
Why read this? : We share ideas on how to improve your creative problem solving. Learn about the impact of framing your problem positively. The value in asking “why” to diagnose your problem’s root cause. And
Why read this? : We share some of the challenges in becoming a more creative company. Lean how best to encourage creators, and minimise the impact of critics. And how to get more out of those
Why read this? : We look at the impact of different marketing personality types. Learn how different Insight colour profiles make marketers act like the 3 wise monkeys. Read this for ideas on how to get