Creating a more creative culture
November 6, 2023
Why read this? : We dive into the 3 key drivers of creating a more creative culture. Learn how to set up your business to boost creativity. Read this for practical examples of ways to
KAI
All posts and articles which relate to the Kirton Adaptive Innovation (KAI) model where people can be evolutionary or revolutionary thinkers.
Get in touch if you can’t find what you’re looking for …
Read More »
Marketing evolution versus marketing revolution
September 25, 2023
Why read this? : We explore a big marketing innovation dilemma. Do you follow a marketing evolution approach to get safer but slower and smaller ideas? Or a marketing revolution approach for bigger, bolder but
Three ways to generate more creative thinking ideas
November 21, 2023
Why read this? : We look at different ways to come up with more creative thinking ideas. Learn how to use roles, modes and environment / culture to boost creativity. Read this to learn 3
The Three Monkeys of Creativity – What’s your creative personality style?
November 21, 2023
Why read this? : We look at different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. And what this means for their creative strengths and weaknesses.
Marketing innovation lessons – great idea, tougher reality
November 21, 2023
Why read this? : We share innovation lessons which make launching new ideas less hard work. Learn the value of having a growth focus and dopamine’s role in innovation. Plus, different ways to set up
Creativity in business is for everyone, including you
November 17, 2023
Why read this? : We explore different approaches to managing creativity in business. Learn how bringing different skills and approaches to creativity makes your business more creative. Read this for ideas on how to expand
The Three Monkeys of e-Commerce – What’s your e-Commerce style?
November 16, 2023
Why read this? : We explore how different insight profiles shape your e-Commerce style. Learn the good and bad sides of Sunshine Yellows, Fiery Reds, Cool Blues and Earth Greens in e-Commerce. Read this to learn about different
Creative problem-solving? Here’s an idea
November 9, 2023
Why read this? : We explore quick and easy ways to improve your creative problem-solving. Learn about positive problem framing. The value of asking “why” to diagnose problems. And how to avoid killing ideas too
How to be a more creative company
August 9, 2023
Why read this? : We look at different approaches to becoming a more creative company. Learn how to encourage creators, and handle critics. And how to get more out of those who coast along on
The three monkeys of marketing – personality types
November 3, 2023
Why read this? : We share examples of different marketing personality types. Learn how Insight colour profiles make marketers act like the 3 wise monkeys. Read this for ideas on how to get the most