Creating a more creative culture
January 27, 2023
Why read this? : We share the 3 key areas which help you build a more creative culture in your business. Learn from our practical tips and examples how to manage people, leadership and your
KAI
All posts and articles which relate to the Kirton Adaptive Innovation (KAI) model where people can be evolutionary or revolutionary thinkers.
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Marketing evolution versus marketing revolution
January 31, 2023
Why read this? : We explore the differences between marketing evolution and marketing revolution approaches. Learn how a marketing evolution approach helps drive steady long-term growth. And how a revolution approach creates disruptive (but risky) breakthroughs.
Three ways to generate more creative thinking ideas
January 31, 2023
Why read this? : We share three ways to generate more creative thinking ideas to grow your business. Learn the roles you need to allocate to help the creative thinking process. Learn why creative and operational
The Three Monkeys of Creativity – What’s your creative personality style?
January 31, 2023
Why read this? : We look at the different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. How they drive creative strengths, and also what
Marketing innovation lessons – great idea, tougher reality
January 31, 2023
Why read this? : We share key marketing innovation lessons to help you better manage how you innovate. Learn why growth and ideas are important drivers of innovation. And learn why setting up the right systems
Creativity in business is for everyone, including you
January 31, 2023
Why read this? : We look at why creativity should matter to everyone in your business. Learn why pigeon-holing it to specific skills or people is a bad idea. Learn how everyone brings something different to
The Three Monkeys of e-Commerce – What’s your e-Commerce style?
January 31, 2023
Why read this? : There’s many different personality types in online selling. We use Insight profiles and the Three Monkeys to help you work out your e-Commerce style. Learn the pros and cons of Sunshine Yellows, Fiery
Creative problem solving? Here’s an idea
January 31, 2023
Why read this? : We share ways to improve how you do creative problem solving. Learn why framing your problem positively makes a difference. Learn why asking “why” helps you diagnose the root cause of
How to be a more creative company
January 31, 2023
Why read this? : We share some of the challenges of becoming a more creative company. People approach creativity in different ways. We share how to encourage creators. How to minimise the impact of critics. And
The three monkeys of marketing – personality types
January 31, 2023
Why read this? : We cover how you identify different marketing personality types. Learn how Insight profiles apply to marketers. We show how Sunshine Yellows, Fiery Reds and Cool Blues act like the 3 wise