Creating ideas – how to start
August 24, 2026
We explore why it can be hard to start creating ideas. Learn how to reframe these challenges as creative opportunities. Read this to kick off your creative process more effectively.
jam experiment
All articles and content referring to the jam experiment done by psychology researchers at Columbia and Stanford Universities to show the impact of choice overload on decsion making.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Why brands matter
August 12, 2026
We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
