Reframing the 3Fs of innovation
July 7, 2026
We explore marketing innovation’s challenges and opportunities. Learn how to positively reframe the 3Fs of innovation. Read this to rethink your approach to failure, frustration and f*cking around.
IT skills
Articles and guides which refer to the IT skills. With a focus on where they are most useful for marketing, creative and e-Commerce skills.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
Read More »
Be prepared for D2C order processing before you launch
May 6, 2026
We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to identify and fix issues before you go live. Read this to improve the robustness and reliability of your D2C order processing.
Show me the money – managing e-Commerce payments
August 10, 2026
We look at the challenges in managing e-Commerce payments. Learn how payment gateways help you manage payments securely, and how to find and choose the right provider. Read this to learn how to master e-Commerce payments.
What IT skills are required for e-Commerce?
June 16, 2026
We share what IT skills are required for e-Commerce. Learn how IT supports key online shopping experiences like digital media, websites, payments, order to delivery and customer service. Read this to learn the IT skills you need in e-Commerce.
What e-Commerce 2020 has taught us
September 4, 2026
We look back over a big year for e-Commerce in 2020. Learn the lessons we’ve gathered over the past 12 months. Read this to learn how to improve your e-Commerce impact.
We need to talk about your customer relationship with CRM
July 8, 2026
We explore the ins and outs of Customer Relationship Management. Read why CRM works better in some categories than others, plus its various IT challenges. Read this to learn how to use Customer Relationship Marketing to grow your business.
Get the newest Three-Brains ideas in your inbox
To hear our latest ideas first, enter your email details below to receive email updates. Be among the first to hear our new marketing, creative and e-Commerce ideas.
Your contact details
Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
