The benefits of going beyond obvious marketing
August 27, 2026
We explore the benefits of non-obvious marketing. Learn why obvious marketing is rarely the best choice. Read this to learn how to go beyond the obvious in marketing.
interesting ideas
All articles and content related to interesting ideas, a creative concept which suggests you need to go beyond obvious ideas to be more interesting.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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5 marketing habits to inspire better ideas
July 13, 2026
We explore 5 marketing habits that sharpen your marketing thinking. Learn easy everyday routines that help you craft smarter marketing ideas. Read this to learn how to build better marketing habits.
What makes for successful product page content?
September 2, 2026
We explore how to improve the impact of your product page content. Learn from the examples we review in different online channels. Read this to learn how to create powerful product page content.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
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