Articles and guides which refer to the book The Innovator’s Dilemma by Professor Clayton Christenson. Focusses on how and when to launch new products.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore how a fear of creativity inhibits new ideas. Learn ways to deal with this, and why fear isn’t always a bad thing. We show why the right level of fear helps drive action. Read this to learn how to get past a fear of creativity.
We explore how to use the Ansoff Matrix to plan for innovation growth. Learn the pros and cons of each of its 4 options, plus real-life examples and a worked case study. Read this to learn how to use the Ansoff matrix to plan innovation.
We explore what it takes to be a challenger brand. Learn why this approach works from our examples of brands which do it brilliantly. Read this to learn how to be a harder-hitting challenger brand.
We explore a common marketing innovation dilemma. Follow a marketing evolution approach for safer, but slower and smaller ideas? Or a more revolutionary approach for bigger, bolder, but riskier ideas? Read this to explore the difference between marketing evolution and revolution.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
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10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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