Articles and guides which refer to the book The Innovator’s Dilemma by Professor Clayton Christenson. Focusses on how and when to launch new products.
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Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each approach, with real-life examples. We also share a case study where a
Why read this? : Any brand that isn’t market leader is a challenger brand. We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the
Why read this? : They sound similar, but there’s a big difference in approach between marketing evolution, and marketing revolution. We go though the merits of both. Learn how evolving your marketing can drive steady