Why marketers need to have an open mind
October 7, 2026
We explore why marketers need to have an open mind. Learn where and when openness to new ideas can be used most effectively. Read this to open your mind to more open-minded marketing.
innovation
All articles and content that relates to innovation – from the value of creative thinking and idea generation to the practice of delivering innovation activity.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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How to be a good underdog brand
August 28, 2026
We explore how to be a good underdog brand. Learn the 3 defining characteristics of a good underdog. Read this for ideas on building a better underdog story.
The benefits of being a creative explorer
October 7, 2026
We explore the benefits of being a creative explorer. Learn how having an open mind (and using it) gets you to more and better ideas. Read this to set your inner creative explorer free.
Building business ideas that mean business
August 27, 2026
We explore the ups and downs of building business ideas. Learn where most companies go wrong, and what to do instead. Read this to get better at building business ideas that mean business.
How to have more marketing eureka moments
September 8, 2026
We explore the idea of eureka moments in marketing. Learn how to encourage your emotional mind to work on your next bright idea. Read this to make marketing eureka moments happen more often.
Decisive leadership? When it works and when it doesn’t
September 9, 2026
We explore the pros and cons of decisive leadership. Learn when it works and when it doesn’t. Read this to learn more about the consequences of leaders being decisive.
Dull ideas and how to brighten them
September 16, 2026
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
How to take on the market leader and win
September 14, 2026
We explore how to take on the market leader and win. Learn why smartness always beats size in the long run. Read this for ideas on challenging the big players in your market.
The 5Ws of commercialising ideas
August 24, 2026
We explore the 5Ws of commercialising ideas. Learn why, what, who, where and when you face challenges to getting people’s support. Read this to learn smarter ways of commercialising ideas.
Crafting ideas from guff to great
August 24, 2026
We explore how to improve rough ideas. Learn how to challenge, combine and cull ideas to make them sharper. Read this to learn how to craft ideas from guff to great.
5 creative habits you can start today
August 20, 2026
We explore 5 quick and easy creative habits you can start today. Learn how to nudge your thinking towards being more innovative. Read this to start building more creative habits.
Reframing the 3Fs of innovation
September 14, 2026
We explore marketing innovation’s challenges and opportunities. Learn how to positively reframe the 3Fs of innovation. Read this to rethink your approach to failure, frustration and f*cking around.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
