Where to focus your marketing brain
November 22, 2023
Why read this? : We explore key areas on which to focus your marketing brain. Learn how our marketing BRAINS model helps you do the right things to grow your business. Read this to learn
innovation
All articles and content that relates to innovation – from the value of creative thinking and idea generation to the practice of delivering innovation activity.
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Creating a more creative culture
November 6, 2023
Why read this? : We dive into the 3 key drivers of creating a more creative culture. Learn how to set up your business to boost creativity. Read this for practical examples of ways to
Use digital insights to boost your brand’s health
September 11, 2023
Why read this? : We explore where to find digital insights. Learn how to use them to make more customer-focused decisions. Read this to learn how digital insights can boost your brand’s health. Digital marketers
The 3 most common barriers to creative thinking
November 9, 2023
Why read this? : We share 3 of the most common barriers to creative thinking. Learn about the types of people who put up blockers to creativity, and how to get past them. Read this
Using the Ansoff matrix for innovation planning
October 10, 2023
Why read this? : The Ansoff matrix shows there are 4 ways to grow your business. Learn the pros and cons of each, with real-life examples. We also share a case study of a business
What type of agency does your marketing need?
September 14, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
The value of Six Hats creative thinking
August 10, 2023
Why read this? : We explore Edward De Bono’s Six Hats creative thinking process. Learn how it works and the pros and cons of using it. Then, see it in action as we apply it
The pros and cons of early adopters
October 12, 2023
Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to
Be a challenger brand in 2022
August 15, 2023
Why read this? : We look at what it means to be a challenger brand. Learn how to set yourself apart from the market leader. We share examples of brands which do this well, and
How culture drives breakthrough ideas
November 14, 2023
Why read this? : We look at the role of culture in your business’s ability to deliver breakthrough ideas. Learn how to encourage thinking that drives bolder and brasher innovation. Read this to learn how
Learn from your marketing mistakes
November 15, 2023
Why read this? : We share examples of lessons learned from marketing mistakes made on 3 different projects. Learn how to use these to avoid making the same marketing mistakes yourself. Read this to learn
The 5Ws of idea generation
October 17, 2023
Why read this? : We look at different questions you can ask to improve your idea generation process. Learn how asking why, what, who, where and when helps you come up with better ideas. Read