Getting the most value out of influencers
August 7, 2026
We look at the marketing value of influencers. Learn how to identify, prioritise and work with different influencer types. Read this to learn the value of influencers in growing your brand.
influence
Article and guides which refer to the idea of influence. A psychological concept used to help persuade customers in marketing, creative and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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How to give good copywriting feedback
August 7, 2026
We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out of working with copywriters. Read this to improve how you give copywriting feedback.
How to get the most out of B2B CRM
July 9, 2026
We explore CRM’s role in Business-to-Business (B2B) marketing. Learn from our case study how to succeed in this channel. Read this to learn how to build a better B2B CRM program.
How to use behavioural science in marketing
August 19, 2026
Behavioural science helps you work out why customers do what they do. We explore how customer research, data and psychology give you insights into decision-making. Read this to learn how to use behavioural science in marketing at different stages of the brand choice funnel.
How to improve marketing decision-making
July 10, 2026
We explore how different approaches, roles, and styles affect marketing decision-making. Learn how to ease frustration and make smarter, faster decisions. Read this for ideas on how to master marketing decision-making.
How to be a better marketer
September 2, 2026
We explore 3 ways to be a better marketer. Learn how to communicate more clearly, be more commercial, and have more influence with non-marketers. Read this to learn quick and easy ways to be a better marketer.
Start-up experts will start stalking you
July 1, 2026
Many start-up experts offered us advice when we launched. Learn what was useful and what was useless. Read this for ideas on how to deal with start-up experts stalking you.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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