Skip to content

influence

Article and guides which refer to the idea of influence. A psychological concept used to help persuade customers in marketing, creative and e-Commerce.

Get in touch if you can’t find what you’re looking for …

Close up of hand holding a pen writing notes in a book

How to give good copywriting feedback

Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to get

Read More »
Two women wearing business clothes sat next to each other at a desk looking at paperwork and taking notes

How to get the most out of B2B CRM

Why read this? : We look at the role of CRM in Business-to-Business (B2B) marketing. Learn which activities drive a successful B2B CRM program. Plus, learn from our case study to how CRM connects to

Read More »
An old pocket watch dangling hypnosis style in front of a leather chair with a speech bubble saying "Buy me..."

How to use behavioural science in marketing

Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand customer decision-making. Read this to learn how

Read More »