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influence

Article and guides which refer to the idea of influence. A psychological concept used to help persuade customers in marketing, creative and e-Commerce.

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How to give good copywriting feedback

Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out

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How to get the most out of B2B CRM

Why read this? : We look at the role of CRM in Business-to-Business (B2B) marketing. Learn from our case study which activities drive a successful B2B CRM program in B2B marketing. Read this for lessons

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