Article and guides which refer to the idea of influence. A psychological concept used to help persuade customers in marketing, creative and e-Commerce.
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Why read this? : We look at the marketing value of influencers. Learn how to identify, prioritise and work with different influencer types. Read this to learn the value of influencers in growing your brand.
Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to get
Why read this? : We look at the role of CRM in Business-to-Business (B2B) marketing. Learn which activities drive a successful B2B CRM program. Plus, learn from our case study to how CRM connects to
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand customer decision-making. Read this to learn how