
The story of the mighty battle against marketing barriers
Why read this? : Barriers often go up when you try to introduce new ideas in marketing. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one
Article and guides which refer to the idea of an inciting incident. Used in storytelling to describe an event or situation which compels the hero or heroine to go on a journey.
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Why read this? : Barriers often go up when you try to introduce new ideas in marketing. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one
Why read this? : We look at how you can use story structure to improve the impact of your brand’s story. Learn how story structure gives stories an engaging and familiar shape, and creates drama