Beware of the idea killer
November 9, 2023
Why read this? : We look at how to spot an idea killer. Learn 10 common giveaways in what they say and do. We share examples of where they lurk, and how to get your
idea
Article and guides which refer to the concept of an idea. More specifically how to create and manage an idea in marketing, creative and e-Commerce.
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The value of Six Hats creative thinking
August 10, 2023
Why read this? : We explore Edward De Bono’s Six Hats creative thinking process. Learn how it works and the pros and cons of using it. Then, see it in action as we apply it
How culture drives breakthrough ideas
November 14, 2023
Why read this? : We look at the role of culture in your business’s ability to deliver breakthrough ideas. Learn how to encourage thinking that drives bolder and brasher innovation. Read this to learn how
The 5Ws of idea generation
October 17, 2023
Why read this? : We look at different questions you can ask to improve your idea generation process. Learn how asking why, what, who, where and when helps you come up with better ideas. Read
Easy creative ideas for any business
September 19, 2023
Why read this? : We show that as fun as creativity is, it also has serious business benefits. But sometimes you need a nudge to get started. We share 3 of our favourite easy creative
Three ways to generate more creative thinking ideas
November 21, 2023
Why read this? : We look at different ways to come up with more creative thinking ideas. Learn how to use roles, modes and environment / culture to boost creativity. Read this to learn 3
Marketing innovation lessons – great idea, tougher reality
November 21, 2023
Why read this? : We share innovation lessons which make launching new ideas less hard work. Learn the value of having a growth focus and dopamine’s role in innovation. Plus, different ways to set up
Creativity in business is for everyone, including you
November 17, 2023
Why read this? : We explore different approaches to managing creativity in business. Learn how bringing different skills and approaches to creativity makes your business more creative. Read this for ideas on how to expand
Creative problem-solving? Here’s an idea
November 9, 2023
Why read this? : We explore quick and easy ways to improve your creative problem-solving. Learn about positive problem framing. The value of asking “why” to diagnose problems. And how to avoid killing ideas too