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idea

Article and guides which refer to the concept of an idea. More specifically how to create and manage an idea in marketing, creative and e-Commerce.

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Beware of the idea killer

Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get

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How culture drives breakthrough ideas

Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match

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The 5Ws of idea generation

Why read this? : Idea generation is the process which supplies the ideas that fuel your business growth. We show how you can improve that process by applying the 5W questions. Why, what, who, where and

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