Beware of the idea killer
January 27, 2023
Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get
idea
Article and guides which refer to the concept of an idea. More specifically how to create and manage an idea in marketing, creative and e-Commerce.
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The value of Six Hats creative thinking
January 27, 2023
Why read this? : Six Hats is a creative thinking process developed by the creator of lateral thinking, Edward De Bono. Read our brief summary of the process and the pros and cons of using
How culture drives breakthrough ideas
January 30, 2023
Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match
The 5Ws of idea generation
January 30, 2023
Why read this? : Idea generation is the process which supplies the ideas that fuel your business growth. We show how you can improve that process by applying the 5W questions. Why, what, who, where and
Easy creative ideas for any business
October 31, 2022
Why read this? : We show that fun as creativity is, it also has serious business benefits. But sometimes you need a nudge to get started. We share 3 of our favourite easy creative ideas to
Three ways to generate more creative thinking ideas
October 31, 2022
Why read this? : You need creativity to grow your business, but it isn’t always easy to do. We share three ways you can generate more creative thinking ideas. Learn the importance of allocating roles
Marketing innovation lessons – great idea, tougher reality
November 14, 2022
Why read this? : We share key marketing innovation lessons to help you better manage how you innovate. Learn why growth and ideas are important drivers of innovation. And learn why setting up the right systems
Creativity in business is for everyone, including you
November 30, 2022
Why read this? : We look at why creativity should matter to everyone in your business. Learn why pigeon-holing it to specific skills or people is a bad idea. Learn how everyone brings something different to
Creative problem solving? Here’s an idea
November 30, 2022
Why read this? : We share ways to improve how you do creative problem solving. Learn why framing your problem positively makes a difference. Learn why asking “why” helps you diagnose the root cause of