Beware of the idea killer
September 1, 2022
Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,
idea
Article and guides which refer to the concept of an idea. More specifically how to create and manage an idea in marketing, creative and e-Commerce.
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The value of Six Hats creative thinking
August 29, 2022
Why read this? : Six Hats is a creative thinking process developed by the creator of lateral thinking, Edward De Bono. Read our brief summary of the process and the pros and cons of using
How culture drives breakthrough ideas
July 12, 2022
Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match
The 5Ws of idea generation
June 7, 2022
Why read this? : Idea generation is the process that supplies the ideas you need to fuel your business growth. Applying the 5Ws – why, what, who, where and when – can make that process
Easy creative ideas for any business
June 10, 2022
Why read this? : Learning to be more creative is fun, but also has serious benefits for your business. But sometimes it’s hard to know where to start. Read this for 3 of our favourite
Three ways to generate more creative thinking ideas
June 15, 2022
Why read this? : You need creativity to grow your business, but it isn’t always easy to do. We share three ways you can generate more creative thinking ideas. Learn the importance of allocating roles
Marketing innovation lessons – great idea, tougher reality
July 22, 2022
Why read this? : We share 4 marketing innovation lessons to help you manage the process better. Learn why growth and ideas are important drivers of innovation. And learn why setting up the right systems and
Creativity in business is for everyone, including you
September 13, 2022
Why read this? : We look at why creativity should matter to everyone in your business. Learn why pigeon-holing it to specific skills or people is a bad idea. Learn how everyone brings something different to
Creative problem solving? Here’s an idea
August 17, 2022
Why read this? : We share ways to improve how you do creative problem solving. Learn why framing your problem positively makes a difference. Learn why asking “why” helps you diagnose the root cause of