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idea

Article and guides which refer to the concept of an idea. More specifically how to create and manage an idea in marketing, creative and e-Commerce.

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Close up image of a man in a suit wiping away a tear and looking sad

Beware of the idea killer

Why read this? : We look at how to spot an idea killer. Learn 10 common giveaways in what they say and do. We share examples of where they lurk, and how to get your

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Neon sign saying "I am Bold"

How culture drives breakthrough ideas

Why read this? : We look at how culture affects your business’s ability to deliver breakthrough ideas. Learn how to encourage thinking that drives bolder and brasher innovation. Read this to learn how to create

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Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : We look at how asking 5W questions improves your idea generation process. Learn how asking why, what, who, where and when helps you identify better ideas. Read this to learn more

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