Beware of the idea killer
April 14, 2023
Why read this? : We look at how to spot an idea killer. Learn 10 common giveaways in what they say and do. We share examples of where they lurk, and how to get your
idea
Article and guides which refer to the concept of an idea. More specifically how to create and manage an idea in marketing, creative and e-Commerce.
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The value of Six Hats creative thinking
April 20, 2023
Why read this? : Six Hats is a creative thinking process developed by Edward De Bono. Read our summary of the process and the pros and cons of using it. Then, see it in action
How culture drives breakthrough ideas
March 13, 2023
Why read this? : We look at how your business culture shapes your ability to delivery breakthrough ideas. Learn how to build a culture which delivers different types of creative ideas. And how to match the
The 5Ws of idea generation
February 14, 2023
Why read this? : Idea generation is the process of finding ideas to fuel your business growth. We look at how you can improve that process using the 5W questions. Why, what, who, where and when.
Easy creative ideas for any business
May 19, 2023
Why read this? : We show that fun as creativity is, it also has serious business benefits. But sometimes you need a nudge to get started. We share 3 of our favourite easy creative ideas to
Three ways to generate more creative thinking ideas
February 17, 2023
Why read this? : We share three ways to generate more creative thinking ideas to grow your business. First, learn about the roles which help drive the creative thinking process. Then, learn about creative and operational
Marketing innovation lessons – great idea, tougher reality
March 30, 2023
Why read this? : We share key innovation lessons that’ll help you find and implement new ideas to grow your business. Learn the importance of having a growth focus. Learn what dopamine has to do with
Creativity in business is for everyone, including you
March 28, 2023
Why read this? : We look at why creativity should matter to everyone in your business. Learn why pigeon-holing it to specific skills or people is a bad idea. Learn how everyone brings something different to
Creative problem solving? Here’s an idea
March 28, 2023
Why read this? : We share ideas on how to improve your creative problem solving. Learn about the impact of framing your problem positively. The value in asking “why” to diagnose your problem’s root cause. And