All articles which relate to how to drive idea generation in business. Where it fits into creative thinking and marketing innovation.
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Why read this? : We explore the 3 key marketing benefits of creative thinking. Learn how to use it to differentiate, drive customer experience and develop brand assets. Read this to learn how to sell
Why read this? : We look at how to spot an idea killer. Learn 10 common giveaways in what they say and do. We share examples of where they lurk, and how to get your
Why read this? : We explore where to find digital insights. Learn how to use them to make more customer-focused decisions. Read this to learn how digital insights can boost your brand’s health. Digital marketers
Why read this? : We explore Edward De Bono’s Six Hats creative thinking process. Learn how it works and the pros and cons of using it. Then, see it in action as we apply it
Why read this? : We look at the impact of business culture on your ability to deliver breakthrough ideas. Learn how to encourage the thinking you need for bolder, brasher and brighter innovation. Read this
Why read this? : We look at different questions you can ask to improve your idea generation process. Learn how asking why, what, who, where and when helps you come up with better ideas. Read
Why read this? : We show that as fun as creativity is, it also has serious business benefits. But sometimes you need a nudge to get started. We share 3 of our favourite easy creative
Why read this? : We explore a big marketing innovation dilemma. Do you follow a marketing evolution approach to get safer but slower and smaller ideas? Or a marketing revolution approach for bigger, bolder but
Why read this? : We look at different ways to help come up with more creative thinking ideas. Learn how to use roles, modes, environment and culture to boost creativity. Read this for 3 ket ways
Why read this? : We share some marketing inspiration from 3 of our favourite recent reads. First, we look at the “Alchemy” of behavioural science. Then, we look at “Writing Tools” which improve your writing skills. And
Why read this? : We share the results of our quick dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. And learn which topics dominate what
Why read this? : We share 4 innovation lessons which help manage the challenges of launching new ideas. Learn about the need for a growth focus, and the role of dopamine in innovation. Plus, different