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idea generation

All articles which relate to how to drive idea generation in business.  Where it fits into creative thinking and marketing innovation.

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Beware of the idea killer

Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get

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How culture drives breakthrough ideas

Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match

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The 5Ws of idea generation

Why read this? : Idea generation is the process which supplies the ideas that fuel your business growth. We show how you can improve that process by applying the 5W questions. Why, what, who, where and

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Marketing evolution - revolution model - spectrum showing mouse problem in middle and evolution answer - better mousetrap - and revolution answer - a cat

Marketing evolution versus marketing revolution

Why read this? : We explore the differences between marketing evolution and marketing revolution approaches. Learn how a marketing evolution approach helps drive steady long-term growth. And how a revolution approach creates disruptive (but risky) breakthroughs.

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