All articles and content related to idea crafting. A key part of the creative process that refines and edits rough ideas into commercial ideas.
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We explore the ups and downs of building business ideas. Learn where most companies go wrong, and what to do instead. Read this to get better at building business ideas that mean business.
We explore the benefits of non-obvious marketing. Learn why obvious marketing is rarely the best choice. Read this to learn how to go beyond the obvious in marketing.
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
We explore the 5Ws of commercialising ideas. Learn why, what, who, where and when you face challenges to getting people’s support. Read this to learn smarter ways of commercialising ideas.
We explore how to improve rough ideas. Learn how to challenge, combine and cull ideas to make them sharper. Read this to learn how to craft ideas from guff to great.
We explore how modern ideas about preparation, people and process lead to better brainstorming. Learn how most current brainstorms still use techniques created in the 1940s. Read this to bring your brainstorming into the 21st Century.
We explore 5 marketing habits that sharpen your marketing thinking. Learn easy everyday routines that help you craft smarter marketing ideas. Read this to learn how to build better marketing habits.
We explore how to craft a sticky idea. Learn how the SUCCES creative thinking technique makes your idea more memorable. Read this to learn how to make your ideas stickier.
We explore the challenges of creative leadership. Learn the 3 biggest leadership blockers to creativity and how to overcome them. Read this for ideas on leading more creatively.
We explore what should happen after qualitative research results. Learn from our example how to create ideas and a plan from your research debrief. Read this to get more ideas out of your qualitative research results.
We explore how challenger thinking works in e-Commerce. Learn key ideas for smarter online selling. Read this to learn how to be a challenger e-Commerce brand.
We explore how customer understanding helps you guide ideas through your business. Learn how it helps you take on common internal commercial challenges. Read this to learn how to use customer understanding to make better-balanced business decisions.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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