All articles and content relating to the idea of humour. With a focus on its impact on marketing, creativity and e-Commerce.
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We explore how a fear of creativity inhibits new ideas. Learn ways to deal with this, and why fear isn’t always a bad thing. We show why the right level of fear helps drive action. Read this to learn how to get past a fear of creativity.
We share some of our favourite lessons from books about writing. This includes practical lessons on how to write copy which sells and engages customers. Read this to learn great lessons from great books about writing.
We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the art of market research storytelling.
We explore the value of storytelling. Great stories engage customers and bring your brand to life. Learn how from our example stories taken from categories like whisky, TV and travel. Read this to learn the value of storytelling for your brand.
Using swear words in advertising creates a dilemma. Offend some customers and lose them. Or gain other customers by making your brand sound more human. Read our guide to learn when swearing is and isn’t a good idea. Ya nosy bugger, ya.
We explore social media’s impact on brand-customer interactions. Learn how it helps give customers what they want online. Plus, our ideas on what the 4 biggest platforms offer. Read this to learn how to maximise social media’s impact on your brand.
We look at search tools you can use to gather customer insights. Learn how looking at trending searches helps you identify customer needs. Read this to learn how to use trending searches to better understand what customers need.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
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10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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