Beware of the idea killer
August 10, 2026
We look at how to spot an idea killer. Learn 10 common giveaways and how to respond to them. Read this to learn how to protect your ideas against idea killers.
how to kill an idea
Articles and guides which relate to how to kill an idea. Used in creative thinking and innovation to describe the cultural barriers which can stop new ideas happening.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Marketing innovation lessons – great idea, tougher reality
October 8, 2026
We explore key innovation lessons which make the process more effective and efficient. Learn about growth focus, reward, and positively framing systems and teams. Read this for ideas on how to innovate your innovation process.
Creative problem-solving? Here’s an idea
October 6, 2026
We share quick and easy ideas to improve your creative problem-solving. Learn about positive problem framing. The value of asking “why” to diagnose problems. And how to avoid killing ideas too early. Read this to improve your creative problem-solving.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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