Articles and guides which refer to the hippocampus. Part of the brain’s limbic system, it stores, locates and retrieves memories.
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Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Why read this? : We share key marketing innovation lessons to help you better manage how you innovate. Learn why growth and ideas are important drivers of innovation. And learn why setting up the right systems