Articles and guides which refer to the hippocampus. Part of the brain’s limbic system, it stores, locates and retrieves memories.
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Why read this? : We explore how creative work which stirs the emotions stands out more and is easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this
Why read this? : We share innovation lessons which make launching new ideas less hard work. Learn the value of having a growth focus and dopamine’s role in innovation. Plus, different ways to set up