Why read this? : We show how storytelling helps improve the way you communicate market research results. Learn how to tell a more compelling story with your research using story types and structure. Read this to
Articles and guides which relate to the idea of the heroine. Used in storytelling and creative writing to describe the lead character the audience should most associate with.
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Why read this? : Barriers often go up when you try to introduce new ideas in marketing. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one