Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Articles and guides which relate to the idea of the heroine. Used in storytelling and creative writing to describe the lead character the audience should most associate with.
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Why read this? : We look at how politics and fear of change drives many common marketing barriers. Learn from our story of how one marketing manager overcomes 5 barriers to their new idea. Read