Articles and guides which relate to the idea of the hero. Used in storytelling and creative writing to describe the lead character the audience should most associate with.
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Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : We look at how politics and fear of change drive many common marketing barriers. Learn from our story of how one marketing manager overcomes 5 barriers to their new idea. Read
Why read this? : We look at how to use story structure to improve your brand story’s impact. Learn how story structure gives stories an engaging and familiar shape, and creates drama that’ll keep your
Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this