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hero

Articles and guides which relate to the idea of the hero. Used in storytelling and creative writing to describe the lead character the audience should most associate with.

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A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how lessons from storytelling can improve the impact of your marketing communications. Learn why stories are such an effective way to communicate, and what that means for marketing. And

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