Why read this? : We look at how storytelling can help improve the way market research results are communicated. Learn how to use story types and structure to make research results more compelling. Read this for
Articles and guides which relate to the idea of the hero. Used in storytelling and creative writing to describe the lead character the audience should most associate with.
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Why read this? : When you try to introduce new ideas in marketing, barriers often go up. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one