Meet Instinctive Izzy – The warrior deep down in your soul
September 16, 2026
We introduce you to Instinctive Izzy. Learn what the instinctive part of your brain does for you. Read this to learn when and how to lean on your instincts.
gut feel
All articles and content related to the psychological concept of gut feel or instincts, which can override logical and emotional decision drivers.
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Where to focus your marketing brain
September 7, 2026
We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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Three-Brains - Ideas that mean business
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