Articles and guides which refer to the idea of a guide. A term often used in storytelling to identify a character who advises the hero/heroine how to come up with a plan.
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Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : We look at how politics and fear of change drive many common marketing barriers. Learn from our story of how one marketing manager overcomes 5 barriers to their new idea. Read