Why read this? : We look at how storytelling can help improve the way market research results are communicated. Learn how to use story types and structure to make research results more compelling. Read this for
Articles and guides which refer to the idea of a guide. A term often used in storytelling to identify a character who advises the hero/heroine how to come up with a plan.
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Why read this? : When you try to introduce new ideas in marketing, barriers often go up. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one