Why read this? : We show how storytelling helps improve the way you communicate market research results. Learn how to tell a more compelling story with your research using story types and structure. Read this to
Articles and guides which refer to the idea of a guide. A term often used in storytelling to identify a character who advises the hero/heroine how to come up with a plan.
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Why read this? : Barriers often go up when you try to introduce new ideas in marketing. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one