Beware of the idea killer
July 5, 2023
Why read this? : We look at how to spot an idea killer. Learn 10 common giveaways in what they say and do. We share examples of where they lurk, and how to get your
groupthink
Articles and guides which refer to the idea of groupthink. A bias where individuals conform to the view of a group, rather than stick to their own thinking.
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Managing bias in market research
July 12, 2023
Why read this? : We look at different ways of managing bias in market research. Learn who and what causes it, and how to reduce its impact on different types of research. Read this to