Beware of the idea killer
August 10, 2026
We look at how to spot an idea killer. Learn 10 common giveaways and how to respond to them. Read this to learn how to protect your ideas against idea killers.
groupthink
Articles and guides which refer to the idea of groupthink. A bias where individuals conform to the view of a group, rather than stick to their own thinking.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Managing bias in market research
June 17, 2026
We explore the challenge of bias in market research. Learn who and what causes it, and how to reduce its impact. Read this to learn how to deal with bias in market research.
How to improve marketing decision-making
July 10, 2026
We explore how different approaches, roles, and styles affect marketing decision-making. Learn how to ease frustration and make smarter, faster decisions. Read this for ideas on how to master marketing decision-making.
Mash-up a brainstorming lesson, Stephen King and T-shirts,
June 19, 2026
We look at how combining seemingly unrelated subjects helps you create new ideas. Learn what happens when we mash up a brainstorming lesson, Stephen King and T-shirts. Read this for ideas that link creative thinking, writing and graphic design.
Running a workshop (our mid-workshop rant)
August 3, 2026
We explore the many frustrations of running a workshop. Learn how to get the basics like purpose, attendees and dynamics right to avoid having workshop woes. Read this to learn better ways of running a workshop.
How focus groups work – a real-life perspective
August 13, 2026
We look at the realities of how focus groups work. Learn what’s most and least useful about them as a way to gather feedback. Read this for ideas on how to make your focus group work better.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
