Articles and ideas which relate to graphic design skills. With a focus on how to use them to support marketing and e-Commerce activity.
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We explore what influences the choice between using a generalist or specialist agency. Learn the pros and cons of each, plus a way to get the best of both. Read this to help you decide between using a generalist or specialist agency.
We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the thinking and stories behind stand-out logos from Nike, Apple, Starbucks, Mercedes and Qantas. Read this to learn more about the art of logo evaluation.
Why this idea means business : We explore which Adobe alternatives best meet your design needs. Learn which tools to use for illustrations, photo-editing and publishing. Plus, we cover online options aimed at casual users. Read
We explore how using colour in design impacts marketing. Learn how colour influences the brand choice funnel, and your brand identity and values. Read this for ideas on using colour in design to boost your marketing impact.
We explore popular online graphic design resources. Learn about the different types of design challenges they help solve. Read this to learn how to get the most out of online graphic design resources.
We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we used Adobe Illustrator to create the icons for this site. Read this to learn how to create impactful icons to boost your brand identity.
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