Managing bias in market research
January 27, 2023
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
All articles which relate to products and services from Google with a focus on search and media topics. How to use these tools in marketing.
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Be a challenger brand in 2022
January 30, 2023
Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which
Find the best story types for your brand
January 30, 2023
Why read this? : You can tell your brand story better when you understand how different story types work. We share the 7 most common story types, and examples of brands who use them. Learn which
Customer feedback – listen up or lose out
January 30, 2023
Why read this? : There’s a big difference between asking for customer feedback and doing something about it. We show how to gather customer feedback, and what you should be doing about it. Learn how
Let’s reconnect on social media channels – where were we again?
October 31, 2022
Why read this? : Following up on a previous article about social media channels, we pick off another 4 to look at. We review what You Tube, Pinterest, Reddit and Tumblr can do for your
Most searched on google today – finding ideas
December 6, 2022
Why read this? : We share the results of our quick data dive into most searched on Google today. Learn how Google Trends gives you digital content ideas, based on trending search terms. See why topics like
E-commerce product information management. Not cool.
January 24, 2023
Why read this? : We look at the role of product information management systems in e-Commerce. Learn how to use them to get the right information in front of online shoppers. We share examples from big
Be audacious for competitive advantage
December 7, 2022
Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also examples with key lessons from the the offensive
Trending searches to find consumer needs
December 9, 2022
Why read this? : We look at tools you can use to gather customer insights. Learn how looking at trending searches can help you identify customer needs. We share examples of what customers are and
Business review for small businesses
November 2, 2022
Why read this? : There’s a lot of value in doing a business review. Learn why it’s hard to find time, but what you get from it when you do. We share an example easy