All articles which relate to products and services from Google with a focus on search and media topics. How to use these tools in marketing.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore the serious benefits of playfulfulness in marketing. Learn how play helps you create more imaginative brand-growing ideas. Read this to learn the positive impact of playful marketing.
We explore how psychology principles shape your brand personality. Learn how the Big 5, free traits and personal projects drive your brand’s actions. Read this for ideas on how to polish your brand personality.
We explore the challenge of bias in market research. Learn who and what causes it, and how to reduce its impact. Read this to learn how to deal with bias in market research.
We explore what it takes to be a challenger brand. Learn why this approach works from our examples of brands which do it brilliantly. Read this to learn how to be a harder-hitting challenger brand.
We explore 7 popular story types with examples of brands that use them. Learn which story types work best for different types of brand challenges. Read this for ideas on how to tell a better brand story.
We explore the value of asking for and acting on customer feedback. Learn how customer feedback strengthens your brand. Read this to learn how to listen to customers.
We relook at social media channels, this time focusing on YouTube, Pinterest, Reddit and Tumblr. Learn how to connect better with customers in these channels. Read this for more ideas on growing your brand via social.
We share the results of our dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. Plus, which topics dominate what we search for. Read this to learn how to use what’s most searched on Google today to make your content more topical.
We explore e-Commerce product information management systems. Learn how to use them to get the right information in front of shoppers. We share examples of how Amazon, Google and WooCommerce do it. Read this to learn how to optimise product information management systems.
We explore why few people search online for brand expertise. Learn why there are far more searches on specific topics like brand strategy and identity. Read this to learn more about what brand expertise really means.
We look at why you need to take risks to build your competitive advantage. Learn why being audacious helps you go on the offensive in marketing. Read this to learn the thinking you need to build your competitive advantage.
We look at search tools you can use to gather customer insights. Learn how looking at trending searches helps you identify customer needs. Read this to learn how to use trending searches to better understand what customers need.
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