All articles which relate to products and services from Google with a focus on search and media topics. How to use these tools in marketing.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
Why read this? : We look at how to use psychology principles to craft your brand personality. Learn how to apply the Big 5 personality traits, free traits and personal projects to brands. Read this
Why read this? : We explore how to handle bias in market research. Learn who and what causes bias, and how to reduce its impact on research. Read this to learn how to manage bias
Why read this? : We look at what it means to be a challenger brand. Learn how to set yourself apart from the market leader. We share examples of brands which do this well, and
Why read this? : Understanding different story types helps you tell a stronger brand story. We share the 7 most common ones, and examples of brands who use them. Learn which story types best fit
Why read this? : We explore the value of asking for and acting on customer feedback. Learn how customer feedback strengthens your brand. Read this to learn how to listen to customers. We value your
Why read this? : We take another look at social media channels, this time focusing on YouTube, Pinterest, Reddit and Tumblr. Learn why you might need these channels, and how to use them to connect
Why read this? : We share the results of our quick dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. And learn which topics dominate what
Why read this? : We explore e-Commerce product information management systems. Learn how to use them to get the right information in front of shoppers. We share examples of how Amazon, Google and WooCommerce do
Why read this? : We look at why you need to take risks to build your competitive advantage. Learn why being audacious helps you go on the offensive in marketing. Read this to learn the
Why read this? : We look at search tools you can use to gather customer insights. Learn how looking at trending searches helps you identify customer needs. Read this to learn how to use trending
Why read this? : We look at the value of doing a business review. Learn helpful structure and principles which will help improve the way you do your business review. Read this to learn key