Managing bias in market research
July 26, 2022
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
All articles which relate to products and services from Google with a focus on search and media topics. How to use these tools in marketing.
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Be a challenger brand in 2022
August 19, 2022
Why read this? : Any brand that isn’t market leader is a challenger brand. We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the
Find the best story types for your brand
June 2, 2022
Why read this? : You can tell a better story about your brand when you understand how different story types work. We share the 7 most common story types with examples of brands that use
Customer feedback – listen up or lose out
July 11, 2022
Why read this? : There’s a big difference between asking for customer feedback and doing something about it. We show how to gather customer feedback, and what you should be doing about it. Learn how
Let’s reconnect on social media channels – where were we again?
June 21, 2022
Why read this? : Following up on a previous article about social media channels, we pick off another 4 to look at. We review what You Tube, Pinterest, Reddit and Tumblr can do for your
Most searched on google today – finding ideas
August 17, 2022
Snapshot : A quick data dive into most searched on google today. We’ll look at how Google Trends gives marketers content ideas for digital and social media, based on trending search terms. Sports, celebrities, news and events dominate. But there’s always some random searches that
E-commerce product information management. Not cool.
September 13, 2022
Why read this? : We look at the role of product information management systems in e-Commerce. Learn how to use them to get the right information in front of online shoppers. We share examples from big
Be audacious for competitive advantage
July 26, 2022
Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also show you how, as we go through
Trending searches to find consumer needs
August 26, 2022
Why read this? : We look at tools you can use to gather customer insights. Learn how looking at trending searches can help you identify customer needs. We share examples of what customers are and
Business review for small businesses
July 28, 2022
Why read this? : There’s a lot of value in doing a business review. Learn why it’s hard to find time, but what you get from it when you do. We share an example easy