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All articles which relate to products and services from Google with a focus on search and media topics. How to use these tools in marketing.

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Managing bias in market research

Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how

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Be a challenger brand in 2022

Why read this? : We look at what makes you a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which do

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