Articles and guides which relate to the idea of funnels. These are used in marketing and e-Commerce planning to identify the steps a customer needs to go through before they buy.
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Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it’s a sign of brand strength, and that loyal customers drive future sales. And why others argue customers
Why read this? : We look at the role of colour in design, and what means for marketing. For example, learn how to use colour at different stages of the brand choice funnel. Learn how to
Why read this? : We look at how you measure what advertising does for your business. Learn the different ways to look at advertising impact on your results. We also look at the pros and cons
Why read this? : You get deluged with advice and offers from start up experts when you launch a new business. We share the best and worst of what we’ve heard in the last few months.