Articles and guides which relate to the idea of funnels. These are used in marketing and e-Commerce planning to identify the steps a customer needs to go through before they buy.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore the opposing marketing views about customer loyalty. Learn the key arguments for and against it. Read this to learn where customer loyalty matters, and where it doesn’t.
We explore how using colour in design impacts marketing. Learn how colour influences the brand choice funnel, and your brand identity and values. Read this for ideas on using colour in design to boost your marketing impact.
We explore different ways to measure advertising impact. Learn the pros and cons of thinking short-term and long-term about advertising. Read this to learn more about advertising’s impact on sales and profits.
Many start-up experts offered us advice when we launched. Learn what was useful and what was useless. Read this for ideas on how to deal with start-up experts stalking you.
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