Reframing the 3Fs of innovation
July 7, 2026
We explore marketing innovation’s challenges and opportunities. Learn how to positively reframe the 3Fs of innovation. Read this to rethink your approach to failure, frustration and f*cking around.
forecasting
Articles and guides which relate to the process of forecasting. In marketing and e-Commerce, this is used to estimate future sales.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Make your e-Commerce supply chain an opportunity not an issue
September 2, 2026
We explore the ups and downs of the e-Commerce supply chain. Learn how to positively reframe the challenges and make your e-Commerce supply chain an opportunity, not an issue.
What you learn from a D2C post-launch review
June 2, 2026
We share what you learn from doing a D2C post-launch review. Learn who to involve, what to cover, and when it should happen. Plus, how to turn the learnings into a compelling story. Read this to learn how to do a D2C post-launch review.
Managing your D2C delivery cost
June 11, 2026
We review the role of delivery cost in your D2C business model. Learn which delivery factors impact your bottom line and how to balance customer appeal and staying profitable. Read this to learn how to plan your D2C delivery cost more effectively.
How to handle common e-Commerce issues post-launch
August 6, 2026
We explore common e-Commerce issues which happen after launching an online store. Learn how to tackle challenges like slow sales, task prioritisation and building an e-Commerce culture. Read this to learn how to handle common e-Commerce issues post-launch.
Case study of an online store profit and loss
August 5, 2026
We go through each line of our first online store profit and loss. Learn which financial measures to track in D2C selling. Read this to be better informed about building an online store profit model.
How to do an e-Commerce forecast
July 2, 2026
We explore how data analysis improves your e-Commerce forecast’s accuracy. Learn the impact on your marketing, supply and finance plans. Plus, we share an example from our first-ever D2C forecast. Read this to refine your e-Commerce forecast.
Direct to consumer business model – freak out accountants
August 3, 2026
We share the challenges of the direct to consumer business model. Learn how D2C’s financial drivers can freak out accountants. We share lessons and examples from our first direct to consumer business model. Read this to learn how to navigate the financial challenges of D2C.
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