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forecasting

Articles and guides which relate to the process of forecasting. In marketing and e-Commerce, this is used to estimate future sales.

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Inside a courier delivery van, many different types of packages in cardboard boxes stacked up for delivery

Managing your D2C delivery cost

Why read this? : We review the role of delivery cost in your D2C business model. Learn how different delivery cost factors impact your bottom line. And how to balance making delivery attractive to customers

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Your man looking up towards the ceiling

How to do an e-Commerce forecast

Why read this? : We explore how to source and analyse data to make your e-Commerce forecast more accurate. Learn the impact forecast accuracy has on your marketing, supply and finance plans. Plus, we walk

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