Learn from your marketing mistakes
March 14, 2023
Why read this? : Marketing mistakes are inevitable. Even with the best of intentions, sometimes plans don’t work out. The key is to learn from them so you do better next time. We share lessons
food
Articles and guides which refer to the food industry. With a focus on using marketing, creative and e-Commerce skills to bring in new customers.
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What makes for successful product page content?
January 31, 2023
Why read this? : We look at what’s involved in creating great product page content. Learn how to build on the basics of product name, information and images. We review examples of successful product pages in
The e-Commerce last mile. Cost. Or opportunity?
January 31, 2023
Why read this? : We look at why the last mile cost matters so much in e-Commerce. Learn what it means for the customer. What it means for the delivery company. And learn what it
How to use packaging for e-Commerce communication
February 20, 2023
Why read this? : We review the importance of packaging for e-Commerce. Learn how it helps you stand out on the digital shelf. We look at a sample of online baskets and show which packaging
Is online grocery shopping meeting the Covid-19 challenge?
January 31, 2023
Why read this? : We look at how things are going with online grocery shopping in these challenging times. Learn how Coles, Woolworth, Aldi, IGA and Amazon are supporting their customers. We do an online store audit of