5 golden rules to improve the call to action
July 5, 2022
Why read this? : Your call to action tells customers what you want them to do next. We share why you need it, and lots of examples of where you use it. Learn the 5
focus group
Articles and guides which refer to the idea of a focus group. This is a qualitative market research approach which gathers a group of customers together to discuss a brand, campaign, product or concept.
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Customer feedback – listen up or lose out
July 11, 2022
Why read this? : There’s a big difference between asking for customer feedback and doing something about it. We show how to gather customer feedback, and what you should be doing about it. Learn how
How focus groups work – a real-life perspective
October 1, 2022
Why read this? : Focus groups are a great way to ask your customers questions and listen to their feedback. But they don’t always go smoothly. We share our top 5 most and least favourite things