Articles and guides which refer to the idea of a focus group. This is a qualitative market research approach which gathers a group of customers together to discuss a brand, campaign, product or concept.
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Why read this? : We use the 5Ws approach on e-Commerce market research. Learn how asking who, what, where, when and why helps you work out how to research online shopping. Read this to learn how
Why read this? : We look at why you need a call to action, and where you use it. Learn the 5 golden rules to make your call to action more compelling. Read this for ideas
Why read this? : There’s a big difference between asking for customer feedback and doing something about it. We show how to gather customer feedback, and what you should be doing about it. Learn how
Why read this? : Focus groups are a great way to ask your customers questions and listen to their feedback. But they don’t always go smoothly. We share our top 5 most and least favourite things