Articles and guides which refer to the idea of a focus group. This is a qualitative market research approach which gathers a group of customers together to discuss a brand, campaign, product or concept.
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Why read this? : We use the 5Ws approach on e-Commerce market research. Learn how asking who, what, where, when and why helps you work out how to research online shopping. Read this to learn how
Why read this? : We look at why you need a call to action, and where you use it. Learn the 5 golden rules to make your call to action more compelling. Read this for ideas
Why read this? : We look at why it’s important to not just ask for customer feedback, but also to act on it. Learn how to turn customer feedback into positive actions on your brand. Read
Why read this? : We look at the realities of how focus groups work. Learn why they’re a great way to gather feedback, but also why they don’t always go smoothly. Read this for ideas