The 5Ws of e-Commerce market research
July 6, 2023
Why read this? : We go through a 5Ws on e-Commerce market research. Learn the key types of question to ask when researching online shopping. Read this to learn how to structure your thinking and
focus group
Articles and guides which refer to the idea of a focus group. This is a qualitative market research approach which gathers a group of customers together to discuss a brand, campaign, product or concept.
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5 golden rules to improve the call to action
July 20, 2023
Why read this? : We look how to improve the impact of your call to action. Learn 5 golden rules which will make your call to action more compelling. Read this to learn how to
Customer feedback – listen up or lose out
July 20, 2023
Why read this? : We look at why it’s important to not just ask for customer feedback, but also to act on it. Learn how to turn customer feedback into positive actions on your brand. Read
How focus groups work – a real-life perspective
June 2, 2023
Why read this? : We look at the realities of how focus groups work. Learn why they’re a great way to gather feedback, but also why they don’t always go smoothly. Read this for ideas