What a great project team looks and feels like
August 1, 2023
Why read this? : We dive into how you set up and run a great marketing project team. Learn which skills drive the 3 key roles you need to assign. Read this to learn what
finance
Articles and guides which refer to finance in a business. In marketing and e-Commerce, usually refers to sales and costs, and the profit and loss.
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Our 3 most popular lessons from 2022
July 6, 2023
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles attracted the most readers, and our thoughts on why. Read this to see
Show me the money – managing e-Commerce payments
July 7, 2023
Why Read This? : We look at the challenges in managing e-Commerce payments. Learn how payment gateways help you manage payments securely, and how to find and choose the right provider. Read this to learn
3 D2C challenges and how to overcome them
June 13, 2023
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to
Case study of an online store profit and loss
August 14, 2023
Why read this? : We go line by line through our first online store profit and loss. Learn the key financial measures you should track when selling online. Read this to help inform the assumptions
How to do an e-Commerce forecast
July 18, 2023
Why read this? : We explore how to source and analyse data to make your e-Commerce forecast more accurate. Learn the impact forecast accuracy has on your marketing, supply and finance plans. Plus, we walk
The benefits of subscription models for customers and brands
September 13, 2023
Why read this? : The benefits of subscription models aren’t always obvious. We look at how different models offer different benefits like value, convenience and discovery. Learn what delivering these benefits means for your brand
E-Commerce capability – 12 ways to drive success
June 26, 2023
Why read this? : We share 12 different e-Commerce capability areas covering skills, processes and systems you need to succeed at online selling. Learn what you need to support key e-Commerce activities from identifying the
How to improve marketing decision-making
June 28, 2023
Why read this? : We look at the different approaches, roles and styles you can use to improve marketing decision-making. Learn how to reduce the frustration and make smarter and faster decisions. Read this for
Let’s talk about advertising impact on sales and profits
June 29, 2023
Why read this? : We look at different perspectives on measuring advertising impact. Learn about the pros and cons of short-term and long-term advertising approaches. Read this to learn more about advertising’s impact on sales
How to tell how good your e-Commerce expert actually is
September 15, 2023
Why read this? : We explore why customer focus, connectivity and a focus on action are the signs of true e-Commerce expertise. Plus, learn what red flags to look out for when looking for an
Barriers to e-Commerce – Not everyone’s a fan
September 28, 2023
Why read this? : We share examples of the main barriers to e-Commerce we ran into setting up our first online store. Learn from our experiences how to deal with different challenges you might face.