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finance

Articles and guides which refer to finance in a business. In marketing and e-Commerce, usually refers to sales and costs, and the profit and loss.

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Summary page showing our most popular articles in 2022 on market attractiveness, creative thinking barriers and an online store profit and loss

Our 3 most popular lessons from 2022

Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles attracted the most readers, and our thoughts on why. Read this to see

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3 D2C challenges and how to overcome them

Why read this? : Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. We share examples of typical barriers you run into. Learn the types of objections you’ll get, and how to handle

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How to do an e-Commerce forecast

Why read this? : We explore how to source and analyse data to make your e-Commerce forecast more accurate. Learn the impact forecast accuracy has on your marketing, supply and finance plans. Plus, we share

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How to improve marketing decision-making

Why read this? : We look at different approaches, roles and styles that help improve marketing decision-making. Learn how to ease frustration and make smarter, faster decisions. Read this for quick and easy ways to

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