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finance

Articles and guides which refer to finance in a business. In marketing and e-Commerce, usually refers to sales and costs, and the profit and loss.

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How to do an e-Commerce forecast

Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to

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How to improve marketing decision-making

Why read this? : Success in marketing usually comes down to the decisions you make. But not many businesses think about how marketing decision-making works. Read this to learn about different approaches, roles and styles

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