Articles and guides which refer to finance in a business. In marketing and e-Commerce, usually refers to sales and costs, and the profit and loss.
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Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical challenges you face in those areas. Learn the types of objections you’ll get and
Why read this? : Your profit and loss helps you track your online store’s finances. We go through this key financial report step by step and share an example from our first ever store. Read
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Why read this? : Setting-up a successful e-Commerce business takes a mix of different skills, processes and systems. We share 12 different areas of e-Commerce capability you’ll need. Learn what supports each step of the
Why read this? : Success in marketing usually comes down to the decisions you make. But not many businesses think about how marketing decision-making works. Read this to learn about different approaches, roles and styles
Why read this? : Advertising is a big area of spend. You need to know what you get back from it. So this week, we cover how to measure advertising impact on your financial results.
Why read this? : It’s easy to claim you’re an e-Commerce expert, but much harder to prove it. It’s still a relatively new skill. This week, we share the key skills that real e-Commerce experts bring.
Why read this? : There’s many benefits to selling online, but not everyone will be a fan. We share key barriers to e-Commerce we ran into setting up our first online store. Learn the types
Why read this? : The role of price discounts in your sales and marketing approach can divide opinions. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a
Why read this? : We look at why the last mile cost matters so much in e-Commerce. Learn what it means for the customer. What it means for the delivery company. And learn what it
Why read this? : We share the challenges you face with the direct to consumer business model. Learn the challenging financial drivers behind D2C which often freak out accountants. We share lessons and examples from