What a great project team looks and feels like
February 1, 2023
Why read this? : We look at how you set up and run a great project team. Learn the 3 key type of role you need to define, and what skills are needed for each.
finance
Articles and guides which refer to finance in a business. In marketing and e-Commerce, usually refers to sales and costs, and the profit and loss.
Contact us if you can’t find what you’re looking for …
Read More »
Our 3 most popular lessons from 2022
January 27, 2023
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles created the most interest, and why. Read this to close out 2022 with
Show me the money – managing e-Commerce payments
January 27, 2023
Why Read This? : We look at the on-going challenge of managing e-Commerce payments. Learn the role of payment gateways in helping you manage payments securely. We also cover how you find and choose an e-Commerce
3 D2C challenges and how to overcome them
January 27, 2023
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers you face in those areas. Learn the types of objections you’ll get, and
Case study of an online store profit and loss
January 30, 2023
Why read this? : Your profit and loss helps you track your online store’s finances. We go through this key financial report step by step and share an example from our first ever store. Read
How to do an e-Commerce forecast
January 30, 2023
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
The benefits of subscription models for customers and brands
January 30, 2023
Why read this? : The benefits of subscription models for customers and brands aren’t always obvious. We share how different subscription models deliver different benefits like value, convenience and discovery. And then we show what delivering
E-Commerce capability – 12 ways to drive success
January 30, 2023
Why read this? : Setting-up a successful e-Commerce business takes a mix of different skills, processes and systems. We share 12 different areas of e-Commerce capability you’ll need. Learn what supports each step of the
How to improve marketing decision-making
January 30, 2023
Why read this? : We look at how decision-making works in marketing. Learn the different approaches, roles and styles you can use to improve the way you make decisions. Read this for ideas on how to
Let’s talk about advertising impact on sales and profits
January 31, 2023
Why read this? : We look at how you measure what advertising does for your business. Learn the different ways to look at advertising impact on your results. We also look at the pros and cons
How to tell how good your e-Commerce expert actually is
January 31, 2023
Why read this? : It’s easy to claim you’re an e-Commerce expert, but much harder to prove it. It’s still a relatively new skill. This week, we share the key skills that real e-Commerce experts bring.
Barriers to e-Commerce – Not everyone’s a fan
January 31, 2023
Why read this? : There’s many benefits to selling online, but not everyone agrees with them. Learn from our example of the main barriers to e-Commerce we ran into setting up our first online store. We