Articles and guides which relate to feeling. In marketing, this usually refers to emotional connections that customers have to brands or campaigns.
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Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles created the most interest, and why. Read this to close out 2022 with
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas