Skip to content


Articles and guides which relate to feeling. In marketing, this usually refers to emotional connections that customers have to brands or campaigns.

Get in touch if you can’t find what you’re looking for …

Person holding glasses in front of them against a blurry street background

The importance of market research

Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas

Read More »