Meet Emotional Eddy – The artist who makes life worth living
July 3, 2026
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
feeling
Articles and guides which relate to feeling. In marketing, this usually refers to emotional connections that customers have to brands or campaigns.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Our 3 most popular lessons from 2022
September 9, 2026
We share our 3 most popular lessons from 2022. Learn which of our articles attracted the most readers, and our thoughts on why. Read this to see what sparked our audience’s interest last year.
How to improve marketing decision-making
July 10, 2026
We explore how different approaches, roles, and styles affect marketing decision-making. Learn how to ease frustration and make smarter, faster decisions. Read this for ideas on how to master marketing decision-making.
Creative evaluation – 3 key questions to keep you on the right track
June 24, 2026
Creative evaluation is tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this to learn the questions to ask to keep your creative evaluation on track.
Trending searches to find consumer needs
August 4, 2026
We look at search tools you can use to gather customer insights. Learn how looking at trending searches helps you identify customer needs. Read this to learn how to use trending searches to better understand what customers need.
Beware the strategist
July 1, 2026
We explore why calling yourself a strategist doesn’t make you strategic. Learn how we all have the same neurons that give us strategic brainpower. Read this to learn why you should beware the strategist.
The importance of market research
July 1, 2026
We explore the importance of market research. Learn why understanding customer needs and wants matters so much. Plus, examples of how research shapes marketing activity. Read this to learn more about the importance of market research.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
