Articles and guides which relate to feedback. In marketing, this usually refers to customer feedback in market research and customer service studies.
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Why read this? : We share quick, easy and free ways to do informal market research. Learn how to put your observation and listening skills to good use. How to get more out of online
Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to get
Why read this? : We explore the best way to approach evaluating photos. Learn which questions to ask to ensure photography supports your marketing objectives. We also share tips on working with professional photographers. Read
Why read this? : We look at how to set up and use an e-Commerce dashboard. Learn different ways to store, analyse and share your online selling data. Plus, learn the types of decisions it
Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how
Why read this? : We look at how politics and fear of change drives many common marketing barriers. Learn from our story of how one marketing manager overcomes 5 barriers to their new idea. Read
Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.
Why read this? : We look at how to build a balanced creative approval process. Learn which roles and checks you need to stop your creative going wrong, but still push creative boundaries. Read this
Why read this? : Great copywriting helps you connect with customers and brings your brand’s voice to life. But it’s a tricky skill to master. We share some of the most common copywriting challenges you