Articles and guides which relate to feedback. In marketing, this usually refers to customer feedback in market research and customer service studies.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore the challenges of creative leadership. Learn the 3 biggest leadership blockers to creativity and how to overcome them. Read this for ideas on leading more creatively.
Why this idea means business : We explore key photography terms marketers should know. Learn how to speak the same language as your photographer. Read this to talk more impactfully about your images. How much
We share quick, easy and free ways to do informal market research. Learn how to build your observation and listening skills. Plus, how to get more out of online research and competitor analysis. Read this to learn informal market research approaches you can start today.
We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out of working with copywriters. Read this to improve how you give copywriting feedback.
We share 6 key questions to ask when evaluating photos. Learn how to optimise your photography to help you hit your marketing objectives. Read this to sharpen your skills at evaluating photos.
We look at how to manage an e-Commerce dashboard. Learn how to store, analyse and share your online selling data. Plus, learn the decisions it drives with our case study example. Read this to learn how to use your e-Commerce dashboard to improve performance.
We look at the challenges of giving creative feedback. Learn how to balance business objectives and creative standards, while keeping your agency motivated. Read this to learn how to give better creative feedback.
We explore how politics and fear of change underpin most marketing barriers. Learn from our story of how one marketing manager overcomes 5 barriers to their new idea. Read this for ideas on dealing with both objections and objectors.
We explore options for quick and easy copywriting. Learn when and how to manage copy in-house or via a freelancer. Read this for quick and easy tips for quick and easy copywriting.
We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take. Read this for ideas and inspiration on writing better briefs.
Why this idea means business : We explore how to build a better and more balanced creative approval process. Learn how to push creative boundaries but prevent creative chaos. Read this to learn how to
Great copywriting connects with customers and brings your brand’s voice to life. Learn the most common copywriting challenges you face to master this tricky skill. Read this to learn how to cope with the challenges of copywriting.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
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10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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