How to drive traffic to an e-Commerce site
May 10, 2023
Why read this? : We share the 5 key actions which help you drive traffic to an e-Commerce site. Learn this process to pull in high potential customers to your store. Read this for ideas
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It’s time for digital transformation to decline and die
April 14, 2023
Why read this? : We look at the difference between what digital transformation should do, and what it actually does. Learn the real question which should drive transformation, and the real role of digital. Read
The value of brand values
February 7, 2023
Why read this? : Brand values set out what your brand stands for. But how do you decide what they are? We go through how to start thinking about values. Plus learn from our examples of
The 3 biggest martech challenges and how to overcome them
May 8, 2023
Why Read This? : We look at how marketing technology has grown in the last 10 years. Learn how martech creates new opportunities for marketing, but also presents many challenges. Read this to learn about
Online marketing opportunities from communications, social and productivity consumer needs
May 9, 2023
Why read this? : We look at online marketing opportunities in the areas of communications, social and productivity. Learn what kinds of services you can offer to help meet those needs. Read this for ideas
Let’s reconnect on social media channels – where were we again?
May 19, 2023
Why read this? : We take another look at social media channels, this time focussing on You Tube, Pinterest, Reddit and Tumblr. Learn why you might need these channels, and how to use them to connect
Most searched on google today – finding ideas
May 9, 2023
Why read this? : We share the results of our quick dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. And learn which topics dominate what
Why should you care about social media’s impact?
April 27, 2023
Why read this? : We review social media’s impact on your brand’s interaction with customers. Learn how it fits into what customers want online. Plus, our thoughts on what the 4 biggest platforms have to
Be audacious for competitive advantage
April 24, 2023
Why read this? : We look at why taking risks helps you build a stronger competitive advantage. Learn from our examples why you have to be audacious to go on the offensive in marketing. Read
T-Shirt shop learnings part 2
February 13, 2023
Why read this? : We share more T-shirt shop learnings as we continue to experiment. Learn why simplifying is so important in the design process. We also share some design short-cuts and design outsourcing options. Plus,
Your marketing generation drives your view of social media
April 13, 2023
Why read this? : We look at how your marketing generation affects your view of social media. Learn why marketers from the Boomer, Gen X and Gen Y generations see social media very differently. And