The value of brand values
January 27, 2023
Why read this? : Brand values set out what your brand stands for, and what it does. But how do you decide what they are? We go through a simple values model to help start
All posts and articles which refer to Facebook, either as a media channel, an engagement channel or just in the context of social media.
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The 3 biggest martech challenges and how to overcome them
January 30, 2023
Why Read This? : The last 10 years has seen a rapid growth in marketing technology suppliers. Martech creates exciting new ways to connect with customers, but also changes how you do marketing. That can be a
Online marketing opportunities from communications, social and productivity consumer needs
December 14, 2022
Why read this? : You grow your business by finding and meeting customer needs. We review online marketing opportunities found in people’s needs for communication, social and productivity. Learn what these needs look like, and
Let’s reconnect on social media channels – where were we again?
October 31, 2022
Why read this? : Following up on a previous article about social media channels, we pick off another 4 to look at. We review what You Tube, Pinterest, Reddit and Tumblr can do for your
Most searched on google today – finding ideas
December 6, 2022
Why read this? : We share the results of our quick data dive into most searched on Google today. Learn how Google Trends gives you digital content ideas, based on trending search terms. See why topics like
Why should you care about social media’s impact?
December 15, 2022
Why read this? : We review social media’s impact on your brand’s interaction with customers. Learn how it fits into what customers want online. And we share our thoughts on what each of the 4
Be audacious for competitive advantage
December 7, 2022
Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also examples with key lessons from the the offensive
T-Shirt shop learnings part 2
October 18, 2022
Why read this? : We share more T-shirt shop learnings as we continue to experiment. Learn why simplifying is so important in the design process. We also share some design short-cuts and design outsourcing options. Plus,
Your marketing generation drives your view of social media
December 5, 2022
Why read this? : We share how your marketing generation affects your view of social media. Learn why marketers from the Boomer, Gen X and Gen Y generations see social media very differently. And learn