Articles and guides which relate to the concept of experience. In marketing and e-Commerce, this usually refers to customer interactions with the brand.
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Why Read This? : We look at the challenges in managing e-Commerce payments. Learn how payment gateways help you manage payments securely, and how to find and choose the right provider. Read this to learn
Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing
Why read this? : We show why and how testing e-Commerce websites matters so much. Learn key user testing principles, and what’s needed to specify and run e-Commerce website tests. Read this to learn 52
Why read this? : We look at how you can grow your business by providing digital services. Learn how to meet online customer needs in areas like information, entertainment and shopping. Read this to learn