What you learn from a D2C post-launch review
January 27, 2023
Why read this? : We look at the benefits of doing a D2C post-launch review. Learn who needs to be involved, what it should cover and when it should happen. We also look at how to
evaluation
Evaluation is a key learning skill within marketing, creativity and e-Commerce. We cover all articles related to evaluation processes and practices.
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Planning for great advertising campaign ideas
January 27, 2023
Why read this? : We share the planning which goes into great advertising campaign ideas. Learn what drives the need for campaigns, and makes them different. We also look at when you talk about campaigns, and
Getting the most out of your media agency
January 27, 2023
Why read this? : The biggest part of your marketing budget goes through your media agency. We share how to maximise the value you get for that spend. Learn what services media agencies provide. What objectives
6 key questions to ask when evaluating photos
January 27, 2023
Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
What type of agency does your marketing need?
January 27, 2023
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
How to give great creative feedback
January 27, 2023
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.
5 golden rules to improve the call to action
January 30, 2023
Why read this? : We look at why you need a call to action, and where you use it. Learn the 5 golden rules to make your call to action more compelling. Read this for ideas
How to improve marketing decision-making
January 30, 2023
Why read this? : We look at how decision-making works in marketing. Learn the different approaches, roles and styles you can use to improve the way you make decisions. Read this for ideas on how to
Creative approval – How to get creative work through your business
October 28, 2022
Why read this? : You need a creative approval process, but it’s often hard to get work approved. We share the key legal, brand, budget and reputation areas where it stops you going wrong. Then, we
Creative evaluation – 3 key questions to keep you on the right track
November 17, 2022
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Let’s talk about advertising impact on sales and profits
October 26, 2022
Why read this? : We look at how you measure what advertising does for your business. Learn the different ways to look at advertising impact on your results. We also look at the pros and cons
Bank advertising – what’s the story here?
November 16, 2022
Why read this? : We show how you can practice your advertising evaluation skills by analysing adverts from other categories. Learn how with our examples of bank advertising from Bankwest, Commbank and ANZ Bank. We try