Evaluation is a key learning skill within marketing, creativity and e-Commerce. We cover all articles related to evaluation processes and practices.
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Why read this? : The biggest part of your marketing budget will go through your media agency. We share how to get the most value out of working with them. Learn what services they should provide.
Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.
Why read this? : Your call to action tells customers what you want them to do next. We share why you need it, and lots of examples of where you use it. Learn the 5
Why read this? : Success in marketing usually comes down to the decisions you make. But not many businesses think about how marketing decision-making works. Read this to learn about different approaches, roles and styles
Why read this? : The creative approval process helps you manage risks. We share how it helps prevent legal issues, brand inconsistency, budget overspend and threats to the company reputation. But the best creative projects
Why read this? : Creative work often divides opinions. That can make it hard to manage through a business. We share some of the key challenges you face with creative evaluation. Learn how to deal
Why read this? : Advertising is a big area of spend. You need to know what you get back from it. So this week, we cover how to measure advertising impact on your financial results.
Why read this? : You can practice your advertising evaluation skills by analysing adverts from other categories. We show you how with examples of bank advertising from Bankwest, Commbank and ANZ Bank. Learn from these
Why read this? : We cover key lessons you can use to find your e-Commerce competitive advantage. Learn why knowing your customers and building your brand helps you stand out. Why creating relevant and inspiring
Why read this? : We share the top 9 lessons we’ve learned from editing blogs. From how to grab readers from the start to how to end with a clear call to action. Learn how