Evaluation is a key learning skill within marketing, creativity and e-Commerce. We cover all articles related to evaluation processes and practices.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
Why read this? : We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the thinking and stories behind stand-out logos from Nike, Apple, Starbucks,
Why read this? : We look at the benefits of doing a D2C post-launch review. Learn who should be involved, what it should cover, and when it should happen. We also look at how to
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies
Why read this? : We explore how to maximise the value you get from your media agency. Learn the services they should offer, the objectives you should set, and what makes the best agencies stand
Why read this? : We explore the best way to approach evaluating photos. Learn which questions to ask to ensure photography supports your marketing objectives. We also share tips on working with professional photographers. Read
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how
Why read this? : We explore how to improve the impact of your call to action. Learn 5 golden rules which will make your call to action more compelling. Read this to learn how to
Why read this? : We look at the different approaches, roles and styles you can use to improve marketing decision-making. Learn how to reduce the frustration and make smarter and faster decisions. Read this for
Why read this? : We look at how to build a balanced creative approval process. Learn which roles and checks you need to stop your creative going wrong, but still push creative boundaries. Read this
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this
Why read this? : We look at different perspectives on measuring advertising impact. Learn about the pros and cons of short-term and long-term advertising approaches. Read this to learn more about advertising’s impact on sales