Evaluation is a key learning skill within marketing, creativity and e-Commerce. We cover all articles related to evaluation processes and practices.
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Why read this? : The creative approval process helps you manage risks. We share how it helps prevent legal issues, brand inconsistency, budget overspend and threats to the company reputation. But the best creative projects
Why read this? : Creative work often divides opinions. That can make it hard to manage through a business. We share some of the key challenges you face with creative evaluation. Learn how to deal
Why read this? : Advertising is a big area of spend. You need to know what you get back from it. So this week, we cover how to measure advertising impact on your financial results.
Why read this? : We cover key lessons you can use to find your e-Commerce competitive advantage. Learn why knowing your customers and building your brand helps you stand out. Why creating relevant and inspiring