Time to show your brand character
May 16, 2023
Why read this? : We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of it being done well, and done
engagement
Articles and guides which relate to the concept of engagement. This is a term used in marketing and e-Commerce which indicates some sort of active interaction with customers.
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Using your e-Commerce dashboard to improve performance
March 8, 2023
Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up, and how to use it. Learn how to store, analyse and share the data.
The benefits of your website in digital marketing
May 26, 2023
Why read this? : We look at the benefits of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at the systems,
The pros and cons of early adopters
February 8, 2023
Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to keep