Articles and guides which relate to the concept of engagement. This is a term used in marketing and e-Commerce which indicates some sort of active interaction with customers.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore how to build the right level of online presence. Learn how to make sure you don’t do too little or too much online. Read this for ideas on using your online presence to grow your brand.
We explore 5 quick and easy creative habits you can start today. Learn how to nudge your thinking towards being more innovative. Read this to start building more creative habits.
We explore marketing innovation’s challenges and opportunities. Learn how to positively reframe the 3Fs of innovation. Read this to rethink your approach to failure, frustration and f*cking around.
We explore the value of telling your brand origin story. Learn when it works best, when it only kinda works and when you shouldn’t bother. Read this to work out when to share your brand origin story.
We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of how and how not to do it. Read this to learn how to show your true brand character.
We share some of our favourite lessons from books about writing. This includes practical lessons on how to write copy which sells and engages customers. Read this to learn great lessons from great books about writing.
We explore the benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And how it supports other brand activities. Read this to learn the benefits blogging for brands.
We look at the marketing value of influencers. Learn how to identify, prioritise and work with different influencer types. Read this to learn the value of influencers in growing your brand.
We look at how to manage an e-Commerce dashboard. Learn how to store, analyse and share your online selling data. Plus, learn the decisions it drives with our case study example. Read this to learn how to use your e-Commerce dashboard to improve performance.
We explore the benefits of your website in digital marketing. Learn how it supports reach, engagement and sales. We also review the systems, skills and resources you need to run it. Read this to learn how to make your website work harder for you.
We explore the pros and cons of early adopters. Learn why they’re such an attractive target for new products and services. But also, why it’s hard to keep them happy. Read this to learn the role of early adopters in your marketing plan.
We share the 3 most common views about digital. Digital evangelists, who love digital too much. Digital deniers, who reject it. And, digital decathletes who take a more balanced view. Read this to learn how to deal with different digital perspectives.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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