Managing bias in market research
July 26, 2022
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
emotions
Articles and guides which relate to the concept of emotions. Mainly coming from the limbic system in the brain, they have a large influence on customer decision-making.
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How to use emotions in creative work
October 6, 2022
Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for
How to use storytelling in marketing
September 6, 2022
Why read this? : You can improve the impact of your marketing by applying lessons from storytelling. We share why stories are such an effective way to communicate, and ways you can use them in
Creative evaluation – 3 key questions to keep you on the right track
July 7, 2022
Why read this? : Creative work often divides opinions. That can make it hard to manage through a business. We share some of the key challenges you face with creative evaluation. Learn how to deal