Where to focus your marketing brain
November 22, 2023
Why read this? : We explore key areas on which to focus your marketing brain. Learn how our marketing BRAINS model helps you do the right things to grow your business. Read this to learn
emotions
Articles and guides which relate to the concept of emotions. Mainly coming from the limbic system in the brain, they have a large influence on customer decision-making.
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Copywriting and the Rossiter Percy grid
November 8, 2023
Why read this? : We share examples of how the Rossiter Percy grid influences copywriting. Learn how this advertising planning model impacts your tone of voice and how much you write. Read this to learn
Branding lessons from brilliant books about branding
November 22, 2023
Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
How to get past a fear of creativity
August 2, 2023
Why read this? : We look at why many people have a fear of creativity, and how that inhibits new ideas. Learn how to work with this, and why fear isn’t always a bad thing. We
5 thoughts about thinking for the New Year
November 3, 2023
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new
Our 3 most popular lessons from 2022
November 3, 2023
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles attracted the most readers, and our thoughts on why. Read this to see
5 great lessons from books about writing
October 4, 2023
Why read this? : We share some of our favourite lessons from books about writing. Learn why your default word order should be subject then verb. And learn how action, feelings and humour breathe life
Managing bias in market research
November 10, 2023
Why read this? : We explore how to handle bias in market research. Learn who and what causes bias, and how to reduce its impact on research. Read this to learn how to manage bias
How to use emotions in creative work
September 14, 2023
Why read this? : We explore how creative work which stirs the emotions stands out more and is easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for
How to use storytelling in marketing
September 27, 2023
Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this
Creative evaluation – 3 key questions to keep you on the right track
August 16, 2023
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this