How to get past a fear of creativity
April 4, 2023
Why read this? : We look at why many people have a fear of creativity, and how that inhibits new ideas. Learn how to work with this, and why fear isn’t always a bad thing. We
emotions
Articles and guides which relate to the concept of emotions. Mainly coming from the limbic system in the brain, they have a large influence on customer decision-making.
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5 thoughts about thinking for the New Year
March 28, 2023
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark
Our 3 most popular lessons from 2022
March 28, 2023
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles created the most interest, and why. Read this to close out 2022 with
5 great lessons from books about writing
February 14, 2023
Why read this? : We share some of our favourite lessons from books about writing. Learn why your default word order should be subject then verb. And learn how action, feelings and humour breathe life
Managing bias in market research
March 28, 2023
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
How to use emotions in creative work
May 19, 2023
Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for
How to use storytelling in marketing
March 1, 2023
Why read this? : We look at how lessons from storytelling can improve the impact of your marketing communications. Learn why stories are such an effective way to communicate, and what that means for marketing. And
Creative evaluation – 3 key questions to keep you on the right track
March 21, 2023
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this