Articles and guides which relate to the concept of emotions. Mainly coming from the limbic system in the brain, they have a large influence on customer decision-making.
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Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this