What sort of marketing help do you need?
August 27, 2026
We explore your choices when you realise you need some marketing help. Learn the deciding factors between recruiting someone, appointing an agency and hiring a consultant.
Emotional Eddy
All content and articles relating to Three Brain’s Emotional Eddy, the character used to show the way our emotional brains work.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Reframing the 3Fs of innovation
July 7, 2026
We explore marketing innovation’s challenges and opportunities. Learn how to positively reframe the 3Fs of innovation. Read this to rethink your approach to failure, frustration and f*cking around.
Brand trial – Buy or bye-bye!
July 2, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
A cleverer consideration of brand consideration
July 6, 2026
We explore the psychology behind brand consideration. Learn how different brain areas shape the way customers consider brands. Read this for ideas on reconsidering consideration.
Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
Meet Logical Lou – The scientist who thinks hard with a vengeance
July 2, 2026
We introduce you to Logical Lou. Learn what the logical part of your brain does for you. Read this to learn how to get lots more out of logic.
Meet Emotional Eddy – The artist who makes life worth living
July 3, 2026
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
Meet Instinctive Izzy – The warrior deep down in your soul
July 7, 2026
We introduce you to Instinctive Izzy. Learn what the instinctive part of your brain does for you. Read this to learn when and how to lean on your instincts.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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Three-Brains - Ideas that mean business
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