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emotional benefit

Articles and guides which relate to the concept of emotional benefits. These are the highest level on the benefits ladder, where brands can offer benefits that tap into customer emotions.

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lady with arms up in the air and happy smiley face

How to use emotions in creative work

Why read this? : We explore how using emotions helps creative work stand out and be easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication

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A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this

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