Marketing psychology – where to start?
August 26, 2026
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
emotional benefit
Articles and guides which relate to the concept of emotional benefits. These are the highest level on the benefits ladder, where brands can offer benefits that tap into customer emotions.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Three-Brains most popular lessons from 2024
July 13, 2026
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
Benefit from this benefit ladder example
September 4, 2026
We explore the benefits of benefit ladders. Learn the different types of benefits and follow our case study to see how they all work together. Read this to benefit from our benefit ladder example.
Copywriting and the Rossiter Percy grid
August 12, 2026
We explore how the Rossiter Percy grid helps you focus your copywriting style. Learn how this advertising planning model tightens your tone of voice delivery. Read this for examples of how to sharpen your copy with the Rossiter Percy grid.
Branding lessons from brilliant books about branding
August 12, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
Building an e-Commerce strategy example
August 10, 2026
We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an example of building an e-Commerce strategy.
How to use emotions in creative work
August 21, 2026
We explore how using emotions helps creative work stand out and be more memorable. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication and design. Read this to learn how to use emotions to engage your audience.
What’s the purpose of brand purpose?
May 11, 2026
We look at the arguments for and against brand purpose. Learn why some say it’s a key to your brand identity and point of difference. And why others argue it’s too abstract and distracting. Read this to learn more about the purpose of brand purpose.
The benefits of subscription models for customers and brands
May 11, 2026
We explore the most common subscription models such as value, convenience and discovery. Learn what these benefits mean for customers and your brand. Read this to learn how subscription models help you recruit, retain and reward your most loyal customers.
How to use storytelling in marketing
June 23, 2026
We look at how to use storytelling in marketing. Learn why stories grab attention and engage emotions. Read this to give your marketing storytelling a happier ever after ending.
E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
July 9, 2026
Your e-Commerce positioning defines which customers you target and how you persuade them to buy. Learn how to create a positioning map and statement, and explore examples of brands activating their e-Commerce positioning. Read this to plan how to position yourself in e-Commerce.
In terms of customer experience, travel is surviving. Just.
September 4, 2026
We explore what the travel and tourism industry is doing to keep their marketing going. Learn what Qantas and Tourism Australia are doing to keep customers engaged. Read this to learn how in terms of customer experience, travel and tourism are still surviving. Just.
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