All articles which relate to the process and value of editing within the overall process of writing and business writing.
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Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.
Why read this? : We share 5 of our favourite habits which help enhance your writing expertise. Learn how easy, everyday actions can raise the quality of what you write. Read this to learn the
Why read this? : We share the top 9 lessons we’ve learned from editing blogs. Learn from our experience everything from how to hook readers from the start to how to end with a clear
Why read this? : Writing’s been a big focus for us since we launched Three-Brains. We’ve written a lot. And that means we’ve learned a lot about writing. So, to end the year, we share the
Why read this? : We share some marketing inspiration from 3 of our favourite recent reads. First, we look at the “Alchemy” of behavioural science. Then, we look at “Writing Tools” which improve your writing skills. And
Why read this? : Great copywriting helps you connect with customers and brings your brand’s voice to life. But it’s a tricky skill to master. We share some of the most common copywriting challenges you
Why read this? : There’s a hard choice to make about using swear words in advertising. You run the risk of offending and losing some customers. But for others, swearing feels normal and makes your
Why read this? : We look at how combining things which don’t normally go together helps you come up with new creative ideas. Learn what happens when we mash up a brainstorming lesson, Stephen King
Why read this? : We share some of the key lessons we’ve learned since we started writing. Learn how long blog articles should be. Why the rule of three matters in writing. And where to