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All articles which relate to the process and value of editing within the overall process of writing and business writing.

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Man writing blue shirt

A brief guide to writing briefs

Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.

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Woman sticking up one middle finger to the camera - the non-verbal way of swearing

Swear words in advertising

Why read this? : Using swear words in advertising creates a dilemma. You might offend and lose some customers. But you might gain others by making your brand sound more human. Read our guide to

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