Skip to content

editing

All articles which relate to the process and value of editing within the overall process of writing and business writing.

Contact us if you can’t find what you’re looking for …

Man writing blue shirt

A brief guide to writing briefs

Why read this? : Briefs are how you begin all your marketing activities. Getting them right influences how well your activities go. We share key principles that’ll help you get better at writing briefs. Why

Read More »
Woman sticking up one middle finger to the camera - the non-verbal way of swearing

Swear words in advertising

Why read this? : There’s an upside and a downside to using swear words in advertising. Swear words tap into deep and relevant human emotions. Done well, they can make your brand feel relevant for

Read More »