All articles which relate to the process and value of editing within the overall process of writing and business writing.
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Why read this? : We show how storytelling helps improve the way you communicate market research results. Learn how to tell a more compelling story with your research using story types and structure. Read this to
Why read this? : We share key tips on how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long
Why read this? : We share 5 of our favourite habits which help build your writing expertise. Learn how easy, everyday actions can raise the quality of what you write. Read this to learn the good
Why read this? : We share the top 9 lessons we’ve learned from editing blogs. From how to hook readers from the start to how to end with a clear call to action. Learn how
Why read this? : Writing’s been a big focus for us since we launched Three-Brains. We’ve written a lot. And that means we’ve learned a lot about writing. So, to end the year, we share the
Why read this? : We share some marketing inspiration from 3 of our favourite recent reads. First, we look at the “Alchemy” of behavioural science. Then, we look at “Writing Tools” which improve your writing skills. And
Why read this? : Great copywriting helps you connect with customers and brings the voice of your brand to life. But it’s a tricky skill to master. We share some of the most common copywriting
Why read this? : You have a dilemma when it comes to using swear words in advertising. Swearing runs the risk of losing some customers by offending them. But it can also help your brand appeal
Why read this? : Combining things which don’t normally go together helps you come up with new creative ideas. We give that a go this week. Learn what happens when we mash up a brainstorming
Why read this? : We share some of the favourite lessons we’ve learned writing about writing. Learn the latest thinking on how long blog articles should be. Why the rule of three matters in writing. And