Be a challenger brand in 2022
January 30, 2023
Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which
eat the big fish
Articles and guides which relate to the concept of eat the big fish. Taken from the book Eating the Big Fish by Adam Morgan about how to be a challenger brand.
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Find the best story types for your brand
January 30, 2023
Why read this? : You can tell your brand story better when you understand how different story types work. We share the 7 most common story types, and examples of brands who use them. Learn which