Be a challenger brand in 2022
August 19, 2022
Why read this? : Any brand that isn’t market leader is a challenger brand. We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the
eat the big fish
Articles and guides which relate to the concept of eat the big fish. Taken from the book Eating the Big Fish by Adam Morgan about how to be a challenger brand.
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Find the best story types for your brand
June 2, 2022
Why read this? : You can tell a better story about your brand when you understand how different story types work. We share the 7 most common story types with examples of brands that use